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For Companies At a Glance
- Tasks: Drive territory growth and build relationships in the ophthalmic sector.
- Company: Well-established, independent organisation at the forefront of healthcare.
- Benefits: Competitive salary, uncapped OTE, car allowance, and generous leave.
- Why this job: Join a supportive culture with real progression opportunities in a dynamic field.
- Qualifications: Degree level education, ABPI qualification, and proven sales experience.
- Other info: Autonomy in your role with a collaborative internal team.
The predicted salary is between 36000 - 60000 £ per year.
A full time, permanent field sales role within a specialist healthcare sector - ophthalmology.
Strong pipeline of innovative ophthalmic products with genuine market demand.
Supportive, high-performing culture with real progression opportunities.
An exciting opportunity for an experienced Area Sales Manager to join a well-established, independent organisation operating at the forefront of the ophthalmic sector. This is a full time, permanent role focused on growing presence across the South West through a balanced mix of new business development and key account management.
As an Area Sales Manager, you will be responsible for driving territory growth within secondary care, working closely with key opinion leaders including consultants, nurses, pharmacists, procurement teams and clinical decision makers. Using a consultative, evidence-based approach, you will open new accounts, develop long-term partnerships and position a broad portfolio of ophthalmic treatments and solutions. The role offers autonomy and ownership of the territory, while being supported by a knowledgeable and collaborative internal team.
The successful Area Sales Manager will be comfortable navigating NHS structures and procurement pathways, and confident presenting clinical and commercial value to a wide range of stakeholders.
The Role:
- Develop and execute a strategic territory plan across the South West.
- Win new business and expand existing accounts within secondary care.
- Build strong, credible relationships with clinical and non-clinical decision makers.
- Deliver consistent revenue growth through structured account management.
- Represent the business professionally at meetings and events.
Requirements:
- Educated to degree level.
- ABPI qualification.
- Proven secondary care sales experience.
- Background in pharmaceutical or ophthalmic sales.
- Strong understanding of NHS procurement processes.
- Excellent communication, influencing and planning skills.
The Culture:
A high-performing, global organisation that values autonomy, collaboration and individual strengths. The environment is supportive and professional, with clear opportunities for career progression and development.
The Package for Area Sales Manager:
- £45,000 - £55,000 basic salary.
- £15,000 uncapped OTE.
- £525 car allowance or company car.
- 25 days annual leave plus bank holidays.
- Full time, permanent employment.
Location: Field based South West England.
Area Sales Manager - Ophthalmics employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Ophthalmics
✨Tip Number 1
Network like a pro! Get out there and connect with people in the ophthalmic sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Area Sales Manager role!
✨Tip Number 2
Prepare for those interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their needs. Show them you’re not just another candidate; you’re the one they’ve been looking for!
✨Tip Number 3
Practice your pitch! You’ll need to present clinical and commercial value confidently, so rehearse how you’d approach key decision-makers. Use role-play with friends or colleagues to refine your delivery and make it sound natural.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a strong pipeline of innovative roles waiting for you. Plus, it shows you’re genuinely interested in joining our supportive, high-performing culture. Let’s get you that job!
We think you need these skills to ace Area Sales Manager - Ophthalmics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in secondary care sales and any relevant qualifications, like your ABPI. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven territory growth or built strong relationships in the past. We love a good story that showcases your skills!
Showcase Your Understanding of the NHS: Since navigating NHS structures is key for this role, make sure to mention your understanding of procurement processes and how you've successfully worked within these frameworks before. It’ll show us you’re ready to hit the ground running!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at BMS Performance
✨Know Your Products Inside Out
Make sure you’re well-versed in the innovative ophthalmic products the company offers. Be prepared to discuss their clinical and commercial value, as well as how they fit into the NHS procurement pathways. This will show your genuine interest and expertise in the field.
✨Build Relationships Before the Interview
Try to connect with current employees or industry professionals on platforms like LinkedIn. Understanding the company culture and the dynamics of the team can give you an edge during the interview, allowing you to tailor your responses to align with their values.
✨Prepare for Scenario-Based Questions
Expect questions that assess your consultative selling skills and ability to manage key accounts. Prepare specific examples from your past experiences where you successfully navigated complex sales situations or built strong relationships with decision-makers.
✨Showcase Your Strategic Thinking
Be ready to discuss how you would develop and execute a territory plan for the South West. Highlight your understanding of market dynamics and how you would approach new business development while maintaining existing accounts. This demonstrates your proactive mindset and strategic approach.
