At a Glance
- Tasks: Lead go-to-market strategy for Transport & Logistics and Public Sector markets across EMEA.
- Company: Join a leading international technology organisation known for its innovative solutions.
- Benefits: Enjoy a 12-month maternity cover contract with private medical, dental cover, and a pension contribution matching up to 7%.
- Other info: Candidates should be comfortable working across multiple countries and cultures.
- Why this job: This role offers the chance to influence senior stakeholders and drive pipeline growth in high-growth industry verticals.
- Qualifications: Requires 8+ years’ B2B marketing experience and a background in Vertical or Strategic Marketing.
The predicted salary is between 60000 - 80000 £ per year.
EMEA-wide strategic marketing role focused on Transport & Logistics and Public Sector markets. Own go-to-market strategy for high-growth industry verticals. Opportunity to influence senior stakeholders across regional and global teams. 12-month maternity cover contract with a leading international technology organisation.
THE ROLE
An exciting opportunity has arisen for a Vertical Marketing Advisor to lead the go-to-market strategy for Transport & Logistics, Government and Public Safety markets across EMEA. This is a highly visible role, partnering with sales and marketing leadership to drive pipeline growth, strengthen brand positioning and accelerate commercial performance across key industry sectors. You will develop and execute vertical marketing strategies, build compelling value propositions, define target audiences and create impactful content that resonates with decision-makers. Acting as a trusted advisor and industry expert, you will leverage market intelligence, customer insights and competitive analysis to shape regional strategy and deliver measurable business results.
LOCATION
EMEA-based role with international stakeholder engagement. Candidates should be comfortable working across multiple countries and cultures.
REQUIREMENTS
- 8+ years’ B2B marketing experience
- Background in Vertical Marketing, Field Marketing, Industry Marketing or Strategic Marketing
- Experience within Transport & Logistics, Government, Public Safety or related sectors
- Proven success developing and executing go-to-market strategies
- Strong analytical, communication and storytelling skills
- Experience influencing senior stakeholders within complex matrix organisations
- Fluent English; additional European languages advantageous
THE PACKAGE
- 12-month maternity cover contract
- Annual bonus opportunity
- Private medical and dental cover
- Pension contribution matching up to 7%
- 25 days holiday plus additional volunteering leave
- Extensive learning, development and internal career opportunities
- Employee wellbeing and recognition programmes
THE COMPANY
A global technology leader helping organisations improve visibility, connectivity and operational performance through innovative solutions. Operating across multiple international markets, the business is recognised for its collaborative culture, commitment to innovation and investment in employee development. The company is proud to be an equal opportunity employer and welcomes applications from all suitably qualified candidates.
Vertical Marketing Manager employer: BMS Engineering Recruitment
This global technology leader enhances operational performance through innovative solutions. Located in EMEA, it offers extensive learning and development opportunities, alongside a collaborative culture. The company values diversity and is an equal opportunity employer.
Contact Details:
BMS Engineering Recruitment Recruitment Team
