At a Glance
- Tasks: Create and execute marketing strategies for global conferences and build partnerships.
- Company: Leading firm in live events and conferencing with a focus on innovation.
- Benefits: Competitive salary, global career development, and structured induction programme.
- Other info: Exciting opportunities for professional growth and international travel.
- Why this job: Join a dynamic team and make an impact in the international marketing landscape.
- Qualifications: 4+ years in B2B marketing with strong digital skills and budget management experience.
The predicted salary is between 50000 - 60000 £ per year.
About the Company
The business is a specialist in the global live events and conferencing space, dedicated to creating high-impact physical and virtual networking environments for international executives. They operate by transforming a global research base into a market-leading portfolio of large-scale exhibitions and “must-attend” industry summits. This is a commercially driven organization that focuses on the end-to-end delivery of event-linked digital content, providing employees with a structured route into international event marketing and professional development.
Role Responsibilities
- Formulate and execute targeted marketing strategies for a high-growth portfolio of 6 large-scale global conferences.
- Forge mutually beneficial annual partnerships with associations and publications to strengthen portfolio reputation.
- Establish effective relationships with speakers and sponsors to secure promotion through podcasts, webinars, and webcasts.
- Utilize a full range of online marketing tactics, including social media, SEO, and PPC.
- Engage customers with tailored marketing copy and prepare all promotional collateral.
- Manage event marketing budgets effectively to hit direct revenue and lead generation targets.
- Work closely with internal content, production, and sales departments to achieve project objectives.
Candidate Background
- 4+ years of marketing experience, ideally gained within B2B conferences, events, exhibitions, or publishing.
- Proven track record of managing end-to-end marketing campaigns including email, social media, and data analysis.
- Data-driven and commercial mindset with experience managing budgets for maximum ROI.
- Strong digital marketing proficiency across SEO, SEM, and social media platforms.
- Exceptional interpersonal and communication skills with the ability to work effectively across multiple departments.
- Self-driven professional with the ability to manage tight deadlines and travel internationally when required.
- Degree educated (2:1 or equivalent) or possessing relevant professional experience.
If you are an experienced B2B marketer looking to manage a high-value international portfolio, please get in touch to start a confidential conversation. This organization is renowned for its global career development programme and offers a structured three-month induction followed by advanced professional growth opportunities.
Senior Marketing Manager employer: BMS Engineering Recruitment
As a leading player in the global live events and conferencing sector, this company offers an exceptional work environment that fosters creativity and professional growth. Employees benefit from a structured induction programme and ongoing development opportunities, all while collaborating with international executives in a dynamic and commercially driven atmosphere. With a focus on impactful marketing strategies and a commitment to employee success, this organisation is an ideal choice for those seeking meaningful and rewarding careers in event marketing.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences to meet potential employers and other professionals. Don’t be shy—introduce yourself and share your passion for marketing!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your own content related to event marketing. This not only builds your personal brand but also attracts the attention of recruiters.
✨Tip Number 3
Prepare for interviews by researching the company’s past events and marketing strategies. Bring fresh ideas to the table that align with their goals—show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketers like you. Plus, it’s a great way to get noticed by our hiring team directly.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your relevant experience in B2B marketing, especially in events and conferences. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for event marketing and how you can contribute to our high-growth portfolio. Keep it engaging and relevant to the role.
Showcase Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics to demonstrate your success in managing marketing campaigns and budgets. We love seeing data-driven results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially those relevant to B2B events and conferences. Be ready to discuss how you've successfully executed campaigns in the past and how you can apply that experience to their portfolio of global conferences.
✨Showcase Your Data-Driven Mindset
Since this role requires a strong focus on data analysis and ROI, come prepared with examples of how you've used data to drive marketing decisions. Highlight specific metrics or results from previous campaigns to demonstrate your commercial mindset.
✨Build Rapport with the Interviewers
This company values exceptional interpersonal skills, so make an effort to connect with your interviewers. Ask insightful questions about their current marketing initiatives and express genuine interest in their work. This will show that you're not just focused on the job, but also on building relationships.
✨Prepare for Budget Management Questions
As managing event marketing budgets is a key responsibility, be ready to discuss your experience with budget management. Bring examples of how you've allocated resources effectively to achieve revenue targets, and be prepared to talk about any challenges you've faced and how you overcame them.
