At a Glance
- Tasks: Develop and implement marketing strategies for exciting HR exhibitions targeting a French audience.
- Company: International B2B events business with a strong reputation in multiple sectors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative atmosphere with a focus on community engagement and brand affinity.
- Why this job: Join a creative team and make an impact in the vibrant world of events marketing.
- Qualifications: Fluent in French and English, with a solid marketing background and project management skills.
The predicted salary is between 40500 - 49500 £ per year.
About the company
A well-established, international B2B events and communities business operating across multiple sectors and regions. The company runs a large portfolio of market-leading exhibitions and events, and is looking for a French-speaking Senior Marketing Executive to join the marketing team in London, working on a fast-growing exhibition for HR and Learning professionals with a strong French audience.
Role responsibilities
- Work with the Group Marketing Manager, Marketing Manager and Event Director, plus the wider team, to develop and implement marketing strategy, positioning and key messaging.
- Execute marketing campaigns and report on effectiveness against agreed performance criteria.
- Drive the creative and design process for marketing materials, from updating existing assets to creating new ones.
- Work with the sales team on campaigns focused on new client growth and retention, driving revenue across digital, sponsorship and other revenue streams.
- Develop audience development plans and lead on outbound messaging and copy to customers.
- Collaborate with partners and sponsors on integrated marketing campaigns and lead generation strategies.
- Own community-building and social media strategy, driving engagement and brand affinity.
- Manage the visitor registration process end to end, plus database and list management with support from the data team.
Candidate background
- Fluent, professional-level French and English is essential, both written and verbal.
- Genuine marketing background, B2B or B2C, comfortable across the full marketing mix rather than purely brand, comms or social media.
- Strong project management skills, able to manage multiple campaigns to deadline and budget.
- Confident with CRM and CMS platforms, social media tools, email marketing and marketing automation software such as HubSpot.
- Comfortable working in a fast-paced, collaborative team environment.
- Events experience is not required, but you must be able to demonstrate real project management and campaign delivery experience.
Senior Marketing Executive (French Speaking) employer: BMS Engineering Recruitment
BMS Engineering Recruitment is an exceptional employer, offering a dynamic work environment where growth and development are at the forefront. With a strong commitment to supporting the NHS and a focus on employee training, you will have the opportunity to make a meaningful impact in wound care while enjoying a competitive salary package and benefits. Join us in East Anglia & Northern Home Counties, where your expertise will be valued and your career can flourish.
Contact Details:
BMS Engineering Recruitment Recruitment Team
