At a Glance
- Tasks: Lead a fresh marketing strategy focused on B2B lead generation and employer engagement.
- Company: Established charity transforming into a dynamic commercial training provider.
- Benefits: Opportunity to shape a new function, competitive salary, and career growth.
- Other info: Join a small, evolving team and embrace innovation with AI and digital tools.
- Why this job: Make a real impact by building a brand new marketing strategy from scratch.
- Qualifications: Proven B2B marketing experience with a focus on lead generation and strategy development.
The predicted salary is between 40500 - 49500 £ per year.
About the company
A well-established charity and training provider operating in the technical apprenticeships and vocational skills sector. Historically built around apprentice-focused marketing, the organisation is now backing a genuine commercial pivot, building out an employer-facing B2B function from the ground up to grow commercial training revenue alongside its established apprenticeship offer.
Role responsibilities
- Lead a complete commercial redirection of the marketing function, moving it from an apprentice-acquisition focus to a genuine employer-facing, B2B lead generation strategy.
- Build and own the employer marketing and lead generation strategy from the ground up, with real freedom to shape how the function works and where it focuses next.
- Take full ownership of lead generation, converting enquiries into enrolments and building a strong pipeline of marketing-attributed commercial revenue.
- Identify new sectors and employer segments to target, developing value propositions and multi-channel campaigns to reach them.
- Line manage a small marketing team, bringing in new ways of working as the function evolves around this new commercial focus.
- Build senior relationships with employers and strategic partners to support long-term growth.
- Champion the use of AI, automation and marketing technology to modernise how the team operates.
- Report directly on campaign performance and commercial outcomes against agreed lead and revenue targets, with high visibility at leadership level.
Candidate background
- B2B (and ideally B2C) marketing experience with demonstrable commercial outcomes.
- A genuine track record in lead generation, not just brand or relationship marketing.
- Proven experience building or significantly reshaping a marketing strategy, not just delivering an existing one.
- Comfortable with ambiguity and building something new, this is a genuine blank canvas opportunity, not a maintain the status quo role.
- Strong commercial acumen and comfort working towards revenue and lead targets.
- Confident using AI and digital marketing tools to drive efficiency.
- Flexible, initiative led approach, comfortable working at pace in a small, evolving team.
Closing note
If you’re a commercially minded marketer with a genuine track record in lead generation, looking for the chance to build and lead a brand new employer facing commercial strategy rather than inherit an existing one.
Marketing Lead employer: BMS Engineering Recruitment
BMS Engineering Recruitment is an exceptional employer, offering a dynamic work environment where growth and development are at the forefront. With a strong commitment to supporting the NHS and a focus on employee training, you will have the opportunity to make a meaningful impact in wound care while enjoying a competitive salary package and benefits. Join us in East Anglia & Northern Home Counties, where your expertise will be valued and your career can flourish.
Contact Details:
BMS Engineering Recruitment Recruitment Team
