At a Glance
- Tasks: Lead go-to-market strategies for Medical and Retail sectors across EMEA.
- Company: Global tech leader known for innovation and employee development.
- Benefits: Competitive salary, annual bonus, private medical cover, and 25 days holiday.
- Other info: Dynamic role with international engagement and extensive career growth opportunities.
- Why this job: Make a real impact in a high-growth industry while influencing key stakeholders.
- Qualifications: 5+ years B2B marketing experience, especially in Medical or Healthcare.
The predicted salary is between 80000 - 100000 £ per year.
EMEA-wide strategic marketing role focused on the Medical vertical including NHS.
Own go-to-market strategy for high-growth industry verticals. Opportunity to influence senior stakeholders across regional and global teams. Lead international technology organisation.
THE ROLE
An exciting opportunity has arisen for a Vertical Marketing Advisor to lead the go-to-market strategy for two of the company's main verticals – Medical and Retail markets across EMEA. This is a highly visible role, partnering with sales and marketing leadership to drive pipeline growth, strengthen brand positioning and accelerate commercial performance across key industry sectors.
You will develop and execute vertical marketing strategies, build compelling value propositions, define target audiences and create impactful content that resonates with decision-makers. Acting as a trusted advisor and industry expert, you will leverage market intelligence, customer insights and competitive analysis to shape regional strategy and deliver measurable business results.
LOCATION
EMEA-based role with international stakeholder engagement. Candidates should be comfortable working across multiple countries and cultures. The role will be preferably based in the UK with 3 days based in the office. France, Germany, Netherlands will also be considered.
REQUIREMENTS
- Experience with end to end marketing campaigns into Medical / Healthcare / NHS (essential)
- Experience marketing Tech hardware or Software into Medical vertical (advantageous)
- 5+ years’ B2B marketing experience
- Background in Vertical Marketing, Field Marketing, Industry Marketing or Strategic Marketing
- Proven success developing and executing go-to-market strategies
- Strong analytical, communication and storytelling skills
- Experience influencing senior stakeholders within complex matrix organisations
- Fluent English; additional European languages advantageous
THE PACKAGE
- £80,000 to £100,000
- Annual bonus opportunity
- Private medical and dental cover
- Pension contribution matching up to 7%
- 25 days holiday plus additional volunteering leave
- Extensive learning, development and internal career opportunities
- Employee wellbeing and recognition programmes
THE COMPANY
A global technology leader helping organisations improve visibility, connectivity and operational performance through innovative solutions. Operating across multiple international markets, the business is recognised for its collaborative culture, commitment to innovation and investment in employee development. The company is proud to be an equal opportunity employer and welcomes applications from all suitably qualified candidates.
Senior Vertical Marketing Manager in London employer: BMS Engineering Recruitment
BMS Engineering Recruitment is an exceptional employer, offering a dynamic work environment where growth and development are at the forefront. With a strong commitment to supporting the NHS and a focus on employee training, you will have the opportunity to make a meaningful impact in wound care while enjoying a competitive salary package and benefits. Join us in East Anglia & Northern Home Counties, where your expertise will be valued and your career can flourish.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Vertical Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BMS Engineering Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BMS Engineering Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BMS Engineering Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BMS Engineering Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Vertical Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BMS Engineering Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BMS Engineering Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about BMS Engineering Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BMS Engineering Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BMS Engineering Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BMS Engineering Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
