At a Glance
- Tasks: Lead exciting marketing campaigns for high-profile B2B conferences across various sectors.
- Company: Join a global leader in B2B events with a strong reputation for excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with the chance to collaborate across teams and drive revenue.
- Why this job: Make a real impact on event success while honing your marketing skills.
- Qualifications: Experience in B2B conference marketing and strong campaign management abilities.
The predicted salary is between 35000 - 45000 £ per year.
The Company is a global B2B conference business delivering high-level events across defence, security, energy, utilities, and pharmaceutical sectors. With a strong reputation for content-led conferences and international reach, they operate in a fast-paced, commercially driven environment where marketing performance directly impacts revenue.
The Role: As Senior Marketing Executive, you will take ownership of end to end marketing campaigns across a portfolio of B2B conferences, with a clear focus on driving delegate ticket sales and supporting sponsorship revenue. You will be responsible for planning, executing, and optimising multi-channel campaigns, working across email, digital, PR, partnerships, and content to engage highly targeted senior audiences. This role sits at the centre of the event lifecycle, partnering closely with production to shape messaging, sales to support commercial outcomes, and external partners to extend reach. You will be expected to take full accountability for campaign performance, making data-led decisions to optimise activity and ensure delivery against revenue targets. Operating in a fast-paced, deadline-driven environment, you will manage multiple campaigns simultaneously, balancing creativity with commercial focus to deliver measurable results.
Key Responsibilities:
- Plan and execute integrated marketing campaigns across email, digital, PR, partnerships, and content.
- Drive delegate acquisition and support sponsorship revenue through targeted activity.
- Create and deliver content-led email marketing campaigns.
- Manage media partnerships and contra agreements to extend campaign reach.
- Work closely with sponsors and speakers to amplify event promotion.
- Track and optimise campaigns daily to ensure performance against revenue targets.
- Analyse campaign performance and report on ROI and key metrics.
- Maintain and grow marketing databases through segmentation and data sourcing.
- Collaborate with conference production to align messaging and content strategy.
- Monitor competitor activity and identify new opportunities for growth.
Candidate Background:
- Experience within B2B conference or event marketing.
- Proven ability to deliver multi-channel campaigns.
- Strong understanding of data segmentation and campaign targeting.
- Commercially aware with a focus on revenue generation.
- Confident managing multiple campaigns in a deadline-driven environment.
- Strong copywriting and communication skills.
- Experience working cross-functionally with sales and production teams.
If you have conference marketing experience, strong campaign management skills, and a commercial approach to driving revenue, click apply or email.
Senior Marketing Executive in London employer: BMS Engineering Recruitment
As a leading global B2B conference business, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to excel. Our commitment to professional development ensures that as a Senior Marketing Executive, you will have ample opportunities for growth while working alongside talented individuals in the fast-paced sectors of defence, security, energy, utilities, and pharmaceuticals. With a focus on creativity and commercial success, we offer a unique chance to make a significant impact on our events and drive meaningful results.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events or online. We all know that sometimes it’s not just what you know, but who you know that can land you that Senior Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns. We want to see how you’ve driven ticket sales and supported sponsorship revenue in the past. This will give you an edge over other candidates.
✨Tip Number 3
Prepare for interviews by researching the company and its events. We need to know you’re passionate about their mission and can bring fresh ideas to the table. Tailor your responses to highlight your experience in B2B conference marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Show Off Your Campaign Skills:When you're writing your application, make sure to highlight your experience with multi-channel campaigns. We want to see how you've driven ticket sales and supported sponsorship revenue in the past. Use specific examples to show us what you can bring to the table!
Be Data-Driven:Since this role is all about optimising campaign performance, don’t forget to mention your experience with data analysis. Tell us how you've used data to make decisions and improve results. We love candidates who can back up their claims with numbers!
Tailor Your Content:Make your application stand out by tailoring your content to our needs. Use the job description as a guide and reflect the language we use. This shows us that you understand the role and are genuinely interested in joining our team at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy – just click apply and let’s get started!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various marketing campaigns, especially in the B2B conference space. Be ready to discuss specific examples of campaigns you've managed, focusing on how you drove delegate ticket sales and supported sponsorship revenue.
✨Showcase Your Data Skills
Since this role requires making data-led decisions, prepare to talk about how you've used data to optimise campaign performance in the past. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with production and sales teams. Think of instances where you’ve successfully collaborated across departments. Highlight how you aligned messaging and content strategy to achieve commercial outcomes.
✨Stay Ahead of Competitors
Research the company’s competitors and be prepared to discuss their marketing strategies. Show that you can identify new opportunities for growth and how you would apply that knowledge to enhance the company's marketing efforts.
