At a Glance
- Tasks: Promote premium optical products and build relationships with independent opticians.
- Company: Market-leading optical company known for innovation and quality.
- Benefits: Competitive salary, uncapped bonus, company car, healthcare, and 25 days holiday.
- Other info: Excellent career progression opportunities and full product training provided.
- Why this job: Combine your optical expertise with a rewarding sales career in a growing business.
- Qualifications: Experience in the optical sector and strong communication skills required.
The predicted salary is between 30000 - 42500 £ per year.
An exciting opportunity has arisen to join a market‑leading optical company with a strong reputation for innovation, product quality and customer service. Covering a well‑established and high‑performing North West territory, you’ll inherit a profitable area that is already delivering excellent growth in 2026.
As a Territory Sales Manager, you’ll promote a premium portfolio of ophthalmic lenses, diagnostic equipment and white‑label optical products to independent opticians. Building relationships with practice owners, dispensing opticians and ophthalmologists, you’ll identify opportunities, provide tailored solutions and help customers grow their businesses.
This is an excellent opportunity for an experienced optical sales professional or someone looking to move into field sales from an optical practice environment.
Requirements- Experience within the optical sector, including one of the following:
- Optical sales experience
- Dispensing Optician
- Optometrist
- Optical Assistant
- Strong communication and relationship‑building skills
- A commercial mindset and the confidence to influence customers
- A proactive, driven approach to business development
- Full UK driving licence with no more than 6 penalty points
SY, LL, TF, ST, CH, CW, WA, M, OL, BL, WN, L, PR, BB, LA & CA postcodes.
Package- £40,000‑£47,000 basic salary
- Uncapped bonus (£10,000+ OTE)
- Company car or car allowance
- Healthcare
- Pension
- 25 days holiday + bank holidays
- Full product and sales training
- Excellent career progression opportunities
If you’re looking to combine your optical expertise with a rewarding sales career, this is a fantastic opportunity to join a growing business with genuine long‑term prospects.
Territory Sales Manager in Liverpool employer: BMS Engineering Recruitment
BMS Engineering Recruitment is an exceptional employer, offering a dynamic work environment where growth and development are at the forefront. With a strong commitment to supporting the NHS and a focus on employee training, you will have the opportunity to make a meaningful impact in wound care while enjoying a competitive salary package and benefits. Join us in East Anglia & Northern Home Counties, where your expertise will be valued and your career can flourish.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Territory Sales Manager in Liverpool
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to BMS Engineering Recruitment as a field sales pro!
✨Scout Out the Competition
Research potential competitors for BMS Engineering Recruitment and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up BMS Engineering Recruitment’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Territory Sales Manager in Liverpool
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at BMS Engineering Recruitment, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at BMS Engineering Recruitment, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at BMS Engineering Recruitment.
How to prepare for a job interview at BMS Engineering Recruitment
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that BMS Engineering Recruitment offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in BMS Engineering Recruitment but also helps you get a feel for whether you’d thrive in that environment.
