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For Companies At a Glance
- Tasks: Drive B2B lead generation through marketing automation and digital campaigns.
- Company: Global organisation collaborating with renowned international brands.
- Benefits: Competitive salary, hybrid work, and opportunities for international travel.
- Why this job: Own marketing automation in a purpose-led company making measurable impact.
- Qualifications: 3+ years in B2B marketing, strong Pardot and Salesforce skills.
- Other info: Dynamic role with hands-on execution and excellent career growth potential.
The predicted salary is between 32000 - 40000 £ per year.
Hybrid / Remote – UK (occasional access to Hertfordshire) and International travel
£40,000-£50,000 + benefits
Global organisation working with well-known international brands.
Marketing automation-led role (Pardot is essential).
Strong focus on B2B lead generation (approx. 80%), with some customer communications and retention.
Hands-on ownership across Pardot, Salesforce, LinkedIn Ads and Google Ads.
Build and optimise automated nurture journeys across the funnel.
The Company
This is a globally established organisation operating in the people, workplace and employer excellence space, working with recognised brands across multiple sectors. With a strong international footprint and a data-led proposition, the business combines insight, certification and advisory services at scale. Marketing plays a key role in driving demand and engagement globally.
The Opportunity
This is a hands-on Marketing Automation & Campaign Specialist role working within a central campaigns team, reporting to a Senior Campaigns Manager. The focus is clear: driving lead generation through marketing automation and digital campaigns, ensuring prospects are nurtured through the funnel and activity is accurately tracked and measured. This role suits someone who enjoys working close to the mechanics of marketing automation, data, tracking and performance, rather than operating at a purely conceptual level.
The Role
You’ll plan, execute and optimise automated campaigns and digital activity, with Pardot and Salesforce at the heart of everything you do. This is an execution-led role where structure, accuracy and optimisation matter, working closely with RevOps, Sales and regional marketing teams to improve funnel performance.
Key Responsibilities
- Build, run and optimise marketing automation workflows in Account Engagement (Pardot).
- Execute segmentation, scoring and email nurture programmes across funnel stages.
- Deliver paid campaigns across LinkedIn Ads and Google Search / Display.
- Ensure clean Salesforce campaign setup, integration and tracking.
- Maintain accurate data capture and attribution to support ROI reporting.
- Collaborate with marketing, RevOps and Sales teams to align activity and outcomes.
About You
You’re a marketing automation and digital marketing specialist, not a generalist. You enjoy hands-on execution, working with automation platforms, paid media and data to move prospects through the funnel. You’ll likely bring 3+ years’ experience in B2B lead generation marketing roles with strengths across marketing automation and digital campaigns.
Strong hands-on experience with Account Engagement (Pardot).
Working knowledge of Salesforce (Sales Cloud).
Experience running LinkedIn Ads and Google Ads in a B2B environment.
A data-led mindset with strong attention to detail.
Fluent English.
Why Apply
Own marketing automation and funnel performance within a global, purpose-led organisation – working at scale, with recognised brands, and a clear focus on measurable impact.
Marketing Automation and Campaign Specialist in Kings Langley employer: BMS Engineering Recruitment
Contact Detail:
BMS Engineering Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation and Campaign Specialist in Kings Langley
✨Tip Number 1
Network like a pro! Reach out to connections in the marketing automation space, especially those who have experience with Pardot and Salesforce. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns and automation workflows. This will give potential employers a taste of what you can bring to the table, especially in B2B lead generation.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing automation tools and strategies. Be ready to discuss how you've optimised campaigns in the past and how you can apply that experience to their needs.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact in the marketing world.
We think you need these skills to ace Marketing Automation and Campaign Specialist in Kings Langley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation & Campaign Specialist. Highlight your experience with Pardot, Salesforce, and any B2B lead generation successes you've had. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your skills align with our needs. We love seeing enthusiasm and a clear understanding of the role.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used data to optimise campaigns in the past. We’re looking for someone who can demonstrate a strong analytical mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Tools Inside Out
Make sure you’re well-versed in Pardot, Salesforce, LinkedIn Ads, and Google Ads. Be ready to discuss specific campaigns you've executed using these tools and how they contributed to lead generation. This shows you’re not just familiar with the platforms but can leverage them effectively.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about how you’ve used data to optimise campaigns. Bring examples of how you tracked performance metrics and adjusted strategies based on your findings. This will demonstrate your analytical mindset and attention to detail.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about past experiences where you had to build or optimise a campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Align with Company Values
Research the company’s mission and values, especially their focus on employer excellence and global impact. Be prepared to discuss how your personal values align with theirs and how you can contribute to their purpose-led approach in marketing automation.