At a Glance
- Tasks: Lead sales for exhibitions and sponsorships in the vibrant health and lifestyle sector.
- Company: Fast-growing international events business with a collaborative and entrepreneurial culture.
- Benefits: Competitive salary, uncapped commission, hybrid working, and generous holiday allowance.
- Other info: Dynamic role with clear opportunities for career progression in a rapidly expanding company.
- Why this job: Join a high-performing team and drive revenue while making impactful connections.
- Qualifications: Strong B2B sales experience in exhibitions or events and excellent relationship-building skills.
The predicted salary is between 50000 - 60000 £ per year.
A fast‑growing international events business is looking to hire an Event Director to lead commercial delivery and growth across a flagship exhibition within the consumer and lifestyle space. This is a senior, hands‑on sales role with responsibility for driving revenue through exhibition space and sponsorship partnerships.
The organisation delivers large‑scale, high‑profile live events that connect consumer brands with highly engaged audiences, offering powerful platforms for brand exposure and commercial growth.
This business is a rapidly scaling events and media organisation with a growing international footprint across the UK, Europe and the US. Operating across multiple lifestyle and consumer sectors, it delivers high‑quality exhibitions that bring together brands, buyers and engaged audiences. With strong recent growth, an expanding portfolio and continued investment in new launches and acquisitions, the company is building a reputation as an ambitious and forward‑thinking player in the events space. The culture is entrepreneurial, collaborative and commercially driven, with clear opportunities for progression as the portfolio continues to scale.
This role sits at the forefront of a flagship consumer exhibition focused on a fast‑growing health and lifestyle category. You will take ownership of commercial performance, selling exhibition space and sponsorship opportunities to a range of consumer brands while also contributing to the ongoing growth and development of the event. The role requires a mix of new business generation and account management, supported by marketing‑generated leads as well as proactive outreach. With short sales cycles (typically around two weeks), strong repeat business and an established exhibitor base already in place, this is an opportunity to step into a high‑performing show with clear revenue potential.
What You’ll Be Doing
- Selling exhibition space and sponsorship packages to consumer brands
- Managing and growing relationships with existing exhibitors
- Generating new business through outbound activity and industry networking
- Working closely with marketing and operations teams to deliver successful events
- Taking ownership of pipeline, forecasting and revenue delivery
- Contributing to the long‑term growth and development of the event portfolio
What They’re Looking For
Experience Requirements:
- Strong B2B sales experience within exhibitions, events or sponsorship
- Proven track record of selling stand space and/or partnerships
- Experience managing accounts and driving repeat business
- Comfortable working cross‑functionally with internal teams
Character:
- Organised, composed and commercially driven
- Strong communicator with the ability to build relationships quickly
- Self‑sufficient and proactive
- Ambitious with a desire to progress within an events environment
Package
- £50,000-£60,000 basic salary
- Uncapped commission (30% OTE)
- Hybrid working – minimum 3 days per week in office
- Laptop and mobile provided
- Pension
- 25 days holiday + bank holidays
Senior Events Sales Leader – Exhibitions & Sponsorships in Guildford employer: BMS Engineering Recruitment
Join a dynamic and rapidly growing international events business in Guildford, where entrepreneurial spirit meets collaborative culture. As a Senior Events Sales Leader, you'll enjoy uncapped commission potential, a supportive hybrid working environment, and ample opportunities for professional growth within a high-profile exhibition space focused on health and lifestyle. With a commitment to innovation and excellence, this company is an excellent employer for those seeking meaningful and rewarding careers in the events industry.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Events Sales Leader – Exhibitions & Sponsorships in Guildford
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships can lead to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with someone from the company, make sure to highlight your achievements and how they relate to the role. Use specific examples of how you've driven revenue or managed successful events to really impress them.
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and reiterate your interest in the role. It shows you're proactive and genuinely interested, which can set you apart from other candidates.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our exciting growth.
We think you need these skills to ace Senior Events Sales Leader – Exhibitions & Sponsorships in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Events Sales Leader. Highlight your B2B sales experience and any specific achievements in exhibitions or sponsorships. We want to see how you can drive revenue and grow relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the events industry and how your skills align with our needs. Don’t forget to mention your experience in managing accounts and generating new business – we love that!
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you exceed sales targets? How much revenue did you generate? Numbers speak volumes, and we’re all about results-driven candidates!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in front of the right people quickly. Let’s make this happen!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Numbers
Make sure you come prepared with specific sales figures and achievements from your previous roles. This is a senior sales position, so being able to discuss your track record in driving revenue and managing accounts will show that you're the right fit for the role.
✨Understand the Market
Research the consumer and lifestyle sectors thoroughly. Familiarise yourself with current trends, key players, and potential challenges. This knowledge will help you demonstrate your expertise and how you can contribute to the company's growth during the interview.
✨Showcase Your Networking Skills
Be ready to discuss your experience in generating new business through networking and outreach. Share examples of how you've built relationships with clients and how those connections have led to successful partnerships or repeat business.
✨Collaborate and Communicate
Since this role involves working closely with marketing and operations teams, highlight your ability to collaborate effectively. Prepare examples of how you've worked cross-functionally in the past and how it contributed to the success of an event or project.
