At a Glance
- Tasks: Drive revenue by selling exhibition space and sponsorships to consumer brands.
- Company: Fast-growing international events business with a collaborative culture.
- Benefits: Competitive salary, uncapped commission, hybrid working, and generous holiday allowance.
- Other info: Opportunities for career progression in a rapidly expanding company.
- Why this job: Join a dynamic team and make an impact in the exciting health and lifestyle sector.
- Qualifications: Strong B2B sales experience in exhibitions or events and excellent relationship-building skills.
The predicted salary is between 50000 - 60000 £ per year.
A fast‑growing international events business is looking to hire an Event Director to lead commercial delivery and growth across a flagship exhibition within the consumer and lifestyle space. This is a senior, hands‑on sales role with responsibility for driving revenue through exhibition space and sponsorship partnerships.
The organisation delivers large‑scale, high‑profile live events that connect consumer brands with highly engaged audiences, offering powerful platforms for brand exposure and commercial growth.
This business is a rapidly scaling events and media organisation with a growing international footprint across the UK, Europe and the US. Operating across multiple lifestyle and consumer sectors, it delivers high‑quality exhibitions that bring together brands, buyers and engaged audiences. With strong recent growth, an expanding portfolio and continued investment in new launches and acquisitions, the company is building a reputation as an ambitious and forward‑thinking player in the events space. The culture is entrepreneurial, collaborative and commercially driven, with clear opportunities for progression as the portfolio continues to scale.
This role sits at the forefront of a flagship consumer exhibition focused on a fast‑growing health and lifestyle category. You will take ownership of commercial performance, selling exhibition space and sponsorship opportunities to a range of consumer brands while also contributing to the ongoing growth and development of the event. The role requires a mix of new business generation and account management, supported by marketing‑generated leads as well as proactive outreach. With short sales cycles (typically around two weeks), strong repeat business and an established exhibitor base already in place, this is an opportunity to step into a high‑performing show with clear revenue potential.
What You’ll Be Doing
- Selling exhibition space and sponsorship packages to consumer brands
- Managing and growing relationships with existing exhibitors
- Generating new business through outbound activity and industry networking
- Working closely with marketing and operations teams to deliver successful events
- Taking ownership of pipeline, forecasting and revenue delivery
- Contributing to the long‑term growth and development of the event portfolio
What They’re Looking For
Experience Requirements:
- Strong B2B sales experience within exhibitions, events or sponsorship
- Proven track record of selling stand space and/or partnerships
- Experience managing accounts and driving repeat business
- Comfortable working cross‑functionally with internal teams
Character:
- Organised, composed and commercially driven
- Strong communicator with the ability to build relationships quickly
- Self‑sufficient and proactive
- Ambitious with a desire to progress within an events environment
Package
- £50,000-£60,000 basic salary
- Uncapped commission (30% OTE)
- Hybrid working – minimum 3 days per week in office
- Laptop and mobile provided
- Pension
- 25 days holiday + bank holidays
Sales Director – Individual Contributor in Guildford employer: BMS Engineering Recruitment
Join a dynamic and rapidly growing international events business in Guildford, where entrepreneurial spirit meets collaborative culture. As a Sales Director, you'll enjoy uncapped commission potential, a supportive hybrid working environment, and ample opportunities for professional growth within a high-profile exhibition space that connects leading consumer brands with engaged audiences. With a commitment to innovation and expansion, this company offers a rewarding career path for ambitious individuals looking to make a significant impact in the events industry.
Contact Details:
BMS Engineering Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director – Individual Contributor in Guildford
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the food and lifestyle sector. Building relationships can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, highlight your past successes in B2B sales and how you’ve driven revenue growth. Numbers speak louder than words!
✨Tip Number 3
Be proactive! Don’t wait for job openings to come to you. Reach out to companies you admire, like the one offering this Sales Director role, and express your interest in contributing to their success.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings that can help you land that dream role. Keep an eye on our updates and apply directly through us for the best chances!
We think you need these skills to ace Sales Director – Individual Contributor in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Sales Director role. Highlight your B2B sales experience, especially in exhibitions or events, and don’t forget to showcase your track record of driving revenue!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific achievements in sales and how you’ve successfully managed accounts in the past.
Showcase Your Communication Skills:As a Sales Director, strong communication is key. In your application, demonstrate your ability to build relationships quickly. Use clear and engaging language to show us you can connect with clients and colleagues alike.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your previous sales figures, conversion rates, and how you've driven revenue growth in past roles. This shows you’re not just a people person but also a numbers-driven professional.
✨Showcase Your Networking Skills
Since this role involves generating new business through industry networking, come armed with examples of how you've successfully built relationships in the past. Share specific stories about how your connections have led to successful partnerships or deals.
✨Understand the Market
Research the food and lifestyle sector thoroughly. Familiarise yourself with current trends, key players, and potential challenges. This knowledge will help you speak confidently about how you can contribute to the company's growth and align with their vision.
✨Be Ready for Role-Playing
Expect some role-playing scenarios during the interview. Prepare to pitch an exhibition space or sponsorship package as if you were in front of a client. This will showcase your sales skills and ability to think on your feet, which is crucial for this position.
