Divisional Marketing Director

About the company

A global B2B events business known for producing major international conferences for senior executives, with a fast growing division focused on energy and manufacturing running a portfolio of large scale international events each year.

Role responsibilities

• Set and deliver the marketing strategy for a division running a portfolio of major international events each year
• Lead, develop and grow a team of marketers and an editorial function, including future hiring
• Report on key marketing performance indicators and share results with senior leadership on a regular basis
• Run and share the results of a marketing test every month to keep the team’s approach sharp
• Own editorial strategy and content direction across the event portfolio
• Work closely with production, sales and other departments to hit shared business goals
• Track competitor activity and emerging marketing methods to keep the division ahead of the curve

Candidate background

• 6+ years marketing experience, ideally gained in B2B publishing, conferences, events or exhibitions
• At least 2 years managing and developing a team, with a genuine ability to coach and motivate
• Strong digital marketing skills across SEO, SEM and social media
• Commercially minded, comfortable owning budgets and reporting on ROI
• A confident communicator able to work with stakeholders at every level
• Self driven and able to manage multiple priorities independently

Closing note

This is a rare chance to step into a newly created, genuinely strategic leadership role within a fast growing international events business, with real scope to build and shape your own team.