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For Companies At a Glance
- Tasks: Drive new business in the Midlands, managing the full sales cycle with a consultative approach.
- Company: Respected UK manufacturer of security solutions with ambitious growth plans.
- Benefits: Competitive salary, uncapped bonuses, car allowance, and comprehensive training.
- Why this job: Join a growing company and make a real impact in the security industry.
- Qualifications: Experience in B2B technical sales and a proactive approach to territory management.
- Other info: Enjoy autonomy in your role with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Security Equipment
£45,000-£55,000 base + c.£15,000 OTE + car / allowance
Established UK manufacturer with ambitious growth plans
Full ownership of a high-potential Midlands territory
Long-term opportunity to build a valuable regional patch
The Company
We are working with a respected UK-based manufacturer specialising in physical security and access control solutions, including gates, barriers, turnstiles, bollards and ongoing service contracts. Their products are widely deployed across commercial property, critical infrastructure, construction, stadia and public-sector environments. With over two decades of operation, the business has built a strong reputation for quality, reliability and technical expertise. They benefit from a loyal customer base, a solid platform for growth and a leadership team focused on scaling the organisation responsibly.
As a result of continued expansion and the development of new framework opportunities, the business is now appointing two Area Sales Managers – one for the Midlands and one for the South. Both roles are newly created and focused on regional growth rather than account maintenance.
The Role
This is a true new-business sales role, ideal for someone comfortable opening doors and building momentum in an underdeveloped territory. You’ll engage with a wide range of technical and operational stakeholders, uncover site and security challenges, and present tailored, consultative solutions. Covering the Midlands, you’ll work remotely with full autonomy over your diary. You’ll be responsible for generating your own opportunities, meeting customers on site, and managing the sales process from initial conversation through to contract award. Accounts you win will remain yours to develop, allowing you to build a sustainable, profitable portfolio over time.
Key Responsibilities
- Develop new business opportunities across the Midlands region
- Manage the full sales cycle using a consultative, solution-led approach
- Promote UK-manufactured physical security and access control solutions
- Engage with FM teams, security managers, estates teams, engineers, regional operations and procurement
- Combine inbound leads with proactive outbound activity and partner referrals
- Maintain structured pipeline management with consistent activity levels
About You
- Background in B2B technical sales (e.g. engineering, physical security, access control, fire & security)
- Proven ability to build a sales pipeline from a cold or low-base territory
- Comfortable managing opportunities end-to-end through to close
- Highly organised, resilient and commercially focused
- Self-motivated with a proactive approach to territory management
- Full UK driving licence
The Package
- £45,000-£55,000 base salary
- Circa £15,000 uncapped OTE (monthly bonus structure)
- £500 per month car allowance or company vehicle
- Pension, mobile phone, expenses and holiday allowance
- Comprehensive onboarding and product training
Area Sales Manager – Security products in Birmingham employer: BMS Engineering Recruitment
Contact Detail:
BMS Engineering Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager – Security products in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your pitch and show them you're genuinely interested in being part of their growth story.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your consultative sales approach. Think of examples where you've successfully opened doors in tough territories. Show them you can manage the full sales cycle with confidence!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Area Sales Manager – Security products in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your B2B technical sales experience and any relevant achievements that showcase your ability to build a sales pipeline from scratch.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your proactive approach to territory management and how you can contribute to our ambitious growth plans.
Showcase Your Consultative Skills: In your application, emphasise your consultative sales approach. We want to see how you engage with stakeholders and present tailored solutions to meet their security challenges.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at BMS Engineering Recruitment
✨Know Your Products Inside Out
Make sure you’re familiar with the security products the company offers. Understand their features, benefits, and how they solve specific problems for customers. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect to be asked about how you would handle various sales scenarios, especially in a new territory. Think of examples from your past experience where you successfully opened doors or built relationships from scratch. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Research the Company’s Market Position
Dive into the company’s background, its reputation in the industry, and its competitors. Understanding their market position will allow you to tailor your responses and show how you can contribute to their growth plans in the Midlands.
✨Showcase Your Territory Management Skills
Since this role involves managing a territory autonomously, be ready to discuss your approach to territory management. Share strategies you’ve used to generate leads, maintain a structured pipeline, and ensure consistent activity levels. Highlight your self-motivation and resilience in overcoming challenges.
