Strategic Marketing Manager

BMJ Group’s vision is to be at the forefront of global healthcare publishing, driving progress toward a healthier world. We publish some of the world’s most highly-cited journals across a wide range of health-related specialities and are reshaping the way medical research is conducted and shared. As we continue to grow, we are looking for a dynamic Marketing Manager to join us on this exciting journey.

As a key member of our experienced and collaborative Strategic Marketing team, you will manage a portfolio of journals spanning multiple therapy areas. You will lead the development of marketing strategies and set objectives for the journals and subject areas under your remit. This will involve close collaboration with colleagues in the publishing team and, where appropriate, with partner societies. Working alongside our Customer Marketing team, you will oversee the development and implementation of tactical plans, tracking and reporting on their performance against established performance indicators and benchmarks. You’ll also have the opportunity to lead and contribute to the development of portfolio-wide initiatives and projects.

What you’ll be doing:

• Collaborate with stakeholders to define and develop product positioning and messaging to be used in marketing campaigns and by sales colleagues in customer conversations.
• Contributing to new product proposals by providing market and competitor insight.
• Developing and implementing objectives-led global marketing strategies to improve positioning and product impact.
• Managing the marketing relationship with some high-profile medical societies and collaborating with their marketing teams to deliver your objectives.
• Using data to inform strategy and to report back on the effectiveness of programmes to internal and external stakeholders.
• Monitoring competitor activity to feed into overall portfolio intelligence.
• Allocating and managing your marketing budget and ensuring a good return on your investment.

Skills, Experience & Qualifications:

• Demonstrable knowledge of the STM and open access research landscape, including the roles of librarians, authors and funders.
• Proven experience in developing and implementing successful marketing strategies, with curiosity and energy to iterate and experiment.
• Strong understanding of key metrics and the ability to apply them to support objectives.
• An evidence-based approach to decision-making.
• Excellent internal and external stakeholder management skills, with the ability to communicate effectively at all levels, including strong written and presentation abilities.
• Assertive and confident in managing conflicting priorities and stakeholder requests, with a strong ability to set boundaries and maintain focus.
• Collaborative and proactive in working positively with colleagues across the team and other departments.

Why work for us:

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges.

Flexible Work and Workplace Perks:

• We’re committed to flexible working that supports both your needs and the requirements of the role.
• Generous double-matching employer pension contribution, up to 12%
• Discounted dental and travel insurance
• Seven x salary life assurance cover and a generous income protection package
• Discounted gym membership, cycle-to-work and season ticket loan
• Discounts for retail and leisure products through yourReward

Work-life balance and wellbeing:

• Twenty-five days holiday + bank holidays + a BMJ Day off.
• Additional holiday through long service; buy up to 5 additional days
• Leave for moving house, volunteering or getting married
• Concierge service
• Seniorcare by Lottie

Equity, Diversity and Inclusion:

Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities. We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

Disability Confident Committed employer

Learning & Development:

• Career Coaching
• Opportunities to pursue professional development
• Strengths-based development

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Writing/Editing, and Strategy/Planning

Industries: Marketing Services and Writing and Editing