Senior Marketing Manager in London

Join to apply for the Senior Marketing Manager role at BMJJob details Contract: 12 Months Fixed Term Contract – Maternity CoverLocation: London – HybridApplication Closing Date: Friday 23rd January 2026Overview BMJ, a global healthcare knowledge business, seeks a Senior Marketing Manager (12 months maternity cover) for its Customer Marketing team. The ideal candidate has proven experience creating and executing strategic marketing plans in healthcare, academic, and/or governmental contexts and can work autonomously, liaising with external customers.This role focuses on implementing marketing plans for BMJ\’s main B2B audiences and products, including Journals, BMJ Best Practice, and BMJ Learning, with a focus on international growth and new territories. This pivotal leadership position involves mentoring and strategically developing a high-performing team of three, who are responsible for planning and executing activities to deliver growth and retention strategies.Key responsibilities Planning and Execution: Develop and implement comprehensive marketing strategies and plans for target audiences, aligning with company objectives. Responsible for deliverables and communication to internal and external stakeholders.Managing tactical promotional activity: Collaborate with the team to effectively execute all tactical marketing activities across online/offline channels, including design, production, digital campaigns, and social media.Identifying sales opportunities: Proactively working with key commercial colleagues to support current customers and new pipeline generation. This might involve evaluating regular usage data and liaising with sales to support key client activities and visits.Conference & Event attendance: Provide line management of the Exhibitions Marketing Manager ensuring we coordinate conference attendance for institutional customers. Investigate advisory groups and engage with large funding organisation roundtables to support customers and prospects.Delivering results and outcomes: Have an expert understanding of the best channels for engagement with these segments and ensure our access to these channels is compliance with standards and cost‐effective.Reporting & Presenting: Evaluate the overall B2B campaign performance and report regularly on campaign activities and key customer marketing. Be able to confidently and professionally present results and new business ideas to senior leaders and team members.Experience and qualifications Degree, or CIM Diploma or equivalent experienceProven line management experience of a teamExcellent working knowledge of international healthcare/academic marketsExperience in setting and controlling budgetsExcellent communication and presentation skillsExperience of working with CRM systemsSuccessful creation and implementation of marketing plans and campaignsEngagement and influencing senior decision makersSkills and behaviours Demonstrates self-direction in addressing organisational and business challenges.Possesses excellent communication skills, capable of conveying complex product and service information with clarity and simplicity.Exhibits strong relationship-building capabilities, with a proven ability to successfully liaise with and influence a diverse array of stakeholders at all levels; adept at interacting fluently with external partners across public, corporate, and non-profit sectors.Possesses impeccable writing and copy-editing skills, required for engaging presentations, reports and marketing communications tailored for a range of audiences.Maintains a track record of effective problem-solving and proactive initiative-taking.Adapts flexibly, demonstrating creative problem-solving and a collaborative team-oriented approach.Why work for us Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world\’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.Flexible Work and Workplace Perks We\’re committed to flexible working that supports both your needs and the requirements of the role.Generous double-matching employer pension contribution, up to 12%Discounted dental and travel insuranceSeven × salary life assurance cover and a generous income protection packageDiscounted gym membership, cycle-to-work and season ticket loanDiscounts for retail and leisure products through yourRewardWork-life balance and wellbeing Twenty-five days holiday + bank holidays + a BMJ Day off.Additional holiday through long service; buy up to 5 additional daysLeave for moving house, volunteering or getting marriedConcierge service Seniorcare by LottieEquity, Diversity and Inclusion Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company prioritiesWe believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry.If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you.Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.Disability Confident Committed employerLearning & Development Career CoachingOpportunities to pursue professional developmentStrengths-based development

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