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- Tasks: Lead strategic marketing plans for healthcare products and mentor a high-performing team.
- Company: Join BMJ, a global leader in healthcare knowledge and innovation.
- Benefits: Flexible working, generous pension contributions, and discounts on gym memberships.
- Why this job: Make a real impact in healthcare while developing your career in a supportive environment.
- Qualifications: Experience in marketing, team management, and excellent communication skills required.
- Other info: Diverse and inclusive workplace with strong focus on employee wellbeing and development.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Marketing Manager role at BMJ.
Job details
- Contract: 12 Months Fixed Term Contract - Maternity Cover
- Location: London - Hybrid
- Application Closing Date: Friday 23rd January 2026
Overview
BMJ, a global healthcare knowledge business, seeks a Senior Marketing Manager (12 months maternity cover) for its Customer Marketing team. The ideal candidate has proven experience creating and executing strategic marketing plans in healthcare, academic, and/or governmental contexts and can work autonomously, liaising with external customers. This role focuses on implementing marketing plans for BMJ's main B2B audiences and products, including Journals, BMJ Best Practice, and BMJ Learning, with a focus on international growth and new territories. This pivotal leadership position involves mentoring and strategically developing a high-performing team of three, who are responsible for planning and executing activities to deliver growth and retention strategies.
Key responsibilities
- Planning and Execution: Develop and implement comprehensive marketing strategies and plans for target audiences, aligning with company objectives. Responsible for deliverables and communication to internal and external stakeholders.
- Managing tactical promotional activity: Collaborate with the team to effectively execute all tactical marketing activities across online/offline channels, including design, production, digital campaigns, and social media.
- Identifying sales opportunities: Proactively working with key commercial colleagues to support current customers and new pipeline generation. This might involve evaluating regular usage data and liaising with sales to support key client activities and visits.
- Conference & Event attendance: Provide line management of the Exhibitions Marketing Manager ensuring we coordinate conference attendance for institutional customers. Investigate advisory groups and engage with large funding organisation roundtables to support customers and prospects.
- Delivering results and outcomes: Have an expert understanding of the best channels for engagement with these segments and ensure our access to these channels is compliance with standards and cost-effective.
- Reporting & Presenting: Evaluate the overall B2B campaign performance and report regularly on campaign activities and key customer marketing. Be able to confidently and professionally present results and new business ideas to senior leaders and team members.
Experience and qualifications
- Degree, or CIM Diploma or equivalent experience
- Proven line management experience of a team
- Excellent working knowledge of international healthcare/academic markets
- Experience in setting and controlling budgets
- Excellent communication and presentation skills
- Experience of working with CRM systems
- Successful creation and implementation of marketing plans and campaigns
- Engagement and influencing senior decision makers
Skills and behaviours
- Demonstrates self-direction in addressing organisational and business challenges.
- Possesses excellent communication skills, capable of conveying complex product and service information with clarity and simplicity.
- Exhibits strong relationship-building capabilities, with a proven ability to successfully liaise with and influence a diverse array of stakeholders at all levels; adept at interacting fluently with external partners across public, corporate, and non-profit sectors.
- Possesses impeccable writing and copy-editing skills, required for engaging presentations, reports and marketing communications tailored for a range of audiences.
- Maintains a track record of effective problem-solving and proactive initiative-taking.
- Adapts flexibly, demonstrating creative problem-solving and a collaborative team-oriented approach.
Why work for us
Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges.
Flexible Work and Workplace Perks
- We’re committed to flexible working that supports both your needs and the requirements of the role.
- Generous double-matching employer pension contribution, up to 12%
- Discounted dental and travel insurance
- Seven × salary life assurance cover and a generous income protection package
- Discounted gym membership, cycle-to-work and season ticket loan
- Discounts for retail and leisure products through yourReward
Work-life balance and wellbeing
- Twenty-five days holiday + bank holidays + a BMJ Day off.
- Additional holiday through long service; buy up to 5 additional days
- Leave for moving house, volunteering or getting married
- Concierge service
- Seniorcare by Lottie
Equity, Diversity and Inclusion
Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities. We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.
Disability Confident Committed employer
Learning & Development
Career Coaching Opportunities to pursue professional development Strengths-based development
Senior Marketing Manager in England employer: BMJ
Contact Detail:
BMJ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars where you can meet potential employers or colleagues. Remember, it’s all about who you know!
✨Tip Number 2
Prepare for interviews by researching BMJ and its products. Understand their B2B audience and think of innovative marketing strategies you could bring to the table. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your presentation skills! You’ll likely need to present ideas to senior leaders, so get comfortable with articulating your thoughts clearly and confidently. Maybe even do a mock presentation with a friend.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior Marketing Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in healthcare marketing and any relevant achievements that align with BMJ's goals. We want to see how you can bring value to our team!
Showcase Your Leadership Skills: Since this role involves mentoring a team, don’t forget to emphasise your line management experience. Share examples of how you've developed high-performing teams in the past. We love seeing candidates who can inspire and lead others!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas and experiences. We appreciate well-structured applications that are easy to read and understand.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at BMJ
✨Know Your Marketing Strategies
Before the interview, brush up on your knowledge of strategic marketing plans, especially in healthcare and academic contexts. Be ready to discuss specific campaigns you've executed and how they align with business objectives, as this role at BMJ requires a solid understanding of B2B marketing.
✨Showcase Your Leadership Skills
Since this position involves mentoring a team, prepare examples that highlight your line management experience. Think about times when you successfully developed your team members or led them through challenging projects, and be ready to share these stories during the interview.
✨Understand the Audience
Familiarise yourself with BMJ's main B2B audiences and products. Research their journals, BMJ Best Practice, and BMJ Learning. Being able to articulate how you would approach marketing to these specific segments will demonstrate your commitment and understanding of the role.
✨Prepare for Data-Driven Discussions
This role requires evaluating campaign performance and reporting results. Be prepared to discuss how you've used data to inform marketing decisions in the past. Bring examples of metrics you've tracked and how they influenced your strategies, as this will show your analytical skills and results-oriented mindset.
