At a Glance
- Tasks: Lead innovative marketing campaigns to enhance healthcare knowledge and engagement.
- Company: Join BMJ Group, a global leader in healthcare publishing.
- Benefits: Flexible work, generous pension, discounts, and 25+ days holiday.
- Other info: Diverse and inclusive workplace with strong career development opportunities.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Experience in email marketing, automation, and data-driven campaign strategies.
The predicted salary is between 40500 - 49500 £ per year.
BMJ Group is one of the world's leading healthcare knowledge providers. Our primary purpose is to support healthcare professionals to improve their practice and deliver the best care through better evidence, better decisions, and better systems.
We are looking for a Senior Marketing Executive experienced in delivering multi-channel marketing campaigns that will enable the growth of our journal portfolio. This is a specialist digital marketing role with a particular focus on email marketing, marketing automation and audience segmentation. You will create and manage automated customer journeys that optimise engagement throughout the customer lifecycle, supporting key business objectives including article submissions, readership, retention and growth.
You will combine strategic thinking, technical marketing expertise and strong stakeholder management skills to develop campaigns that are insight-led, personalised and continuously optimised.
Responsibilities
- Develop and deliver multi-channel marketing campaigns that deliver on business objectives including readership, engagement, retention, growth and article submissions.
- Lead email marketing and automation programmes, by creating personalised customer journeys and audience segments that improve customer engagement throughout the lifecycle.
- Use customer data and insight to identify target audiences, inform campaign strategy and optimise marketing activity.
- Analyse and report on campaign performance, providing clear insights and recommendations to stakeholders and senior leadership.
- Drive testing and optimisation, including A/B testing and experimentation, to continuously improve campaign performance and customer experience.
- Act as the email marketing specialist, providing best-practice advice and supporting teams in the effective use of email and marketing technology.
- Manage campaign budgets and external partners, including briefing and working with marketing agencies and suppliers where required.
- Collaborate across Marketing, Data, Corporate Marketing and other teams to ensure campaigns are aligned with wider business objectives and delivered effectively.
Skills, Experience & Qualification
- Degree or equivalent qualification in Marketing or related subject area.
- Experience working with an Email Service Provider (Adestra would be ideal).
- Strong experience in email marketing and email automation.
- Experience creating and implementing marketing automation programmes.
- Experience developing and delivering successful marketing plans and campaigns.
- Experience working with Customer Data Platforms (CDPs) and customer data.
- Experience running A/B testing and experimentation programmes.
- Strong campaign reporting and analytical skills.
- Experience working with designers to develop campaign collateral.
- Excellent communication, presentation and stakeholder management skills.
- Ability to use data and insight to identify trends, solve problems and recommend improvements.
- Strong strategic and creative thinking skills.
- Experience within STM publishing.
- Experience within healthcare marketing.
- Experience working with marketing automation, customer data and MarTech platforms.
- Experience working with GA4 and Tableau.
Why work for us
Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influencing speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges.
Flexible Work and Workplace Perks
- We’re committed to flexible working that supports both your needs and the requirements of the role.
- Generous double-matching employer pension contribution, up to 12%.
- Discounted dental and travel insurance.
- Seven x salary life assurance cover and a generous income protection package.
- Discounted gym membership, cycle-to-work and season ticket loan.
- Discounts for retail and leisure products through yourReward.
- Work-life balance and wellbeing: Twenty-five days holiday + bank holidays + a BMJ Day off. Additional holiday through long service; buy up to 5 additional days. Leave for moving house, volunteering or getting married. Concierge service Seniorcare by Lottie.
Equity, Diversity and Inclusion
Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities. We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age. Disability Confident Committed employer.
Learning & Development
Career Coaching Opportunities to pursue professional development.
Senior Marketing Executive employer: BMJ Group
BMJ is an exceptional employer, offering a dynamic work environment in the heart of London with a strong commitment to employee wellbeing and professional growth. With flexible working options, generous benefits including a double-matching pension contribution, and a focus on equity, diversity, and inclusion, BMJ fosters a culture where every team member can thrive and contribute to creating a healthier world through impactful publishing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BMJ Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BMJ Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BMJ Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BMJ Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BMJ Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BMJ Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about BMJ Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BMJ Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BMJ Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BMJ Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
