Channel Sales Manager

Empower, Connect, Evolve, and Inspire – these are the values that drive us and make BMI a company where you can thrive and grow. BMI UK&I have an exciting permanent opportunity for a Channel Sales Manager – Flat to join our team. Reporting to the Regional Sales Director, this role is home‑based but will require travel around the North East of England.

Role Summary

This is a progressive, data‑driven role where you will drive specific business performance in target markets by effectively utilising all available channels and levers.

Responsibilities

• Conduct a minimum of 16 merchant visits per week, primarily focusing on A‑C customer segments to maximise sales opportunities and strengthen relationships.
• Proactively identify and pursue new avenues for growth in the flat roofing sector.
• Manage forecasts and demand planning to ensure optimal stock levels and align with market needs.
• Ensure full alignment with portfolio strategies and target markets to drive the successful adoption and sales of our flat roofing products.
• Maintain accurate and up‑to‑date records of all sales and customer activity within our C4C system.

Key Skills and Experience

• Core Skills

• Flat Roofing Product & Technical Knowledge – in‑depth understanding of flat roofing systems (bitumen, EPDM, TPO, liquid roofing, green roofs, etc.) and building regulations.
• Problem‑solving (technical) – ability to address merchant, contractor, and specifier queries.
• Sales & Commercial Acumen (Specialised)
• Channel sales strategy for building material merchants.
• Pricing & margin management.
• Forecasting & demand planning for flat roofing demand.
• New business development – proactive identification of merchant accounts and project opportunities.
• Relationship Management (Specialised)
• Merchant relationship building – cultivating strong, trust‑based relationships with branch managers, sales teams, and procurement departments.
• Contractor/installer engagement – understanding their needs to support merchants.
• Data Analysis & Digital Literacy
• Sales performance analysis using C4C data.
• CRM proficiency – accurate use of C4C for tracking all interactions and forecasting.

• Market insight – understand UK flat roofing market dynamics, competitive landscape, and regulatory changes.
• Strategic channel development – identify and develop opportunities within the merchant channel.
• Results‑driven – strong drive to exceed sales targets and awareness of market conditions.
• Influencing & persuasiveness – influence merchant purchasing decisions.
• Communication & training – effectively convey product features and benefits, and deliver basic product training.
• Planning & organisation – plan and execute a demanding weekly visit schedule and manage multiple accounts.

• Commercial astuteness – identify margin improvement opportunities.
• Dependability & follow‑through – reliable in commitments to merchants and internal teams.
• Adaptability – adjust sales approaches based on merchant needs and market feedback.
• Resilience – maintain a positive attitude and handle challenges constructively.
• Team collaboration – work effectively with internal departments.
• Curiosity & continuous learning – stay updated on the latest flat roofing technologies and market trends.

Benefits

• A competitive base salary
• Substantial bonus
• Private medical insurance – dependant on role
• Company matched pension contributions between 4% and 8%
• Income protection and life insurance
• EAP program
• Cycle‑to‑work scheme and EV scheme

About BMI

BMI is a new name backed‑up with over 180 years of roofing experience and knowledge. We bring together some of the industry’s most trusted local brands such as Redland & Icopal to become the largest supplier of both flat and pitched roofing and waterproofing solutions throughout Europe. With over 120 production facilities across Europe, Africa and Asia, and more than 9,800 employees worldwide, we’re well positioned to offer an unparalleled level of experience and innovation to our clients.

Our roofing products and systems are designed and manufactured in the UK. We have multiple manufacturing sites and distribution depots across the UK and Ireland with our UK&I Head Office based in Milton Keynes and our industry‑leading BMI Academy based in South Cerney, Gloucestershire.

Across our sites we offer a wide range of opportunities; from dedicated sales managers and technical experts to skilled operators in our plants, we value every role in the BMI Team and are united in delivering excellence for our customers and becoming the best roofing and waterproofing solutions company in the world.

We are One BMI. We embrace and recognise our differences and unique qualities across all of our people and the value these bring. We inspire, connect and empower our people and seek to proactively engage the communities in which we serve.

We continually focus on creating an inclusive culture where everyone contributes and thrives, where our people feel valued for who they are, have a sense of belonging, and do their best every single day.

We are an equal opportunities employer and believe that everyone should be treated equally, regardless of their religion, beliefs, age, gender, gender reassignment, race, disability, marital or civil partnership status, pregnancy or maternity, sexual orientation or any other protected characteristic.

If you need any help or adjustments for any stage within the recruitment process due to health, disability or any other reason, please let us know by contacting ukrecruitment@bmigroup.com.

A career with BMI Group is more than just a job. We help you to find work you enjoy, to use your skills, and support you to become the best you can be. Working together we can achieve great things. Come and join us.