Marketing Campaign Manager

At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Your Mission: BMG’s Global Catalogue Recordings business is growing rapidly and Dance & Electronic repertoire is a core focus area. As Marketing Campaign Manager (Dance & Electronic), you will be responsible for managing and developing catalogue campaigns across our world-class roster of Dance and Electronic artists, labels and catalogues (including artists such as Groove Armada, The Grid, X-Press 2 and Fatboy Slim, and labels such as Skint / Loaded, Strictly Rhythm, Salsoul Records, West End Records, Tuff Jam, RAM Records and Solar Records).

This role combines creativity, strategic planning, and business management. You will develop and deliver innovative, insight-driven campaigns that maximise the value of repertoire across digital and physical formats, streaming platforms, direct-to-consumer initiatives and fan events.

Working within a global, digital-first team, you will collaborate with colleagues across Marketing, Content Creation, Synch, Licensing, Supply Chain, and Commercial Sales to deliver impactful campaigns that resonate with audiences worldwide—from superfans to new listeners in emerging markets.

What You’ll Be Doing:

• Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
• Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
• Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.
• Develop and execute global marketing strategies for Dance & Electronic catalogues, labels and artists.
• Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximise promotional impact.
• Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
• Monitor and adjust strategies based on performance data.
• Represent BMG’s Dance & Electronic catalogue at industry events, grow social media presence and nurture fan communities.
• Conceive 'always-on' initiatives and build strategic partnerships to increase catalogue visibility and relevance.
• Deliver data-driven business management, analysing catalogue performance, global trends and campaign costs.
• Provide clear reporting, monitor competitor activity and contribute to catalogue acquisitions.

What We Are Looking For:

• 5+ years’ experience in label management, campaign management, or music marketing (including physical and digital releases).
• Specialist knowledge of Dance & Electronic music culture, history, and the global dance ecosystem.
• Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters.
• Proven ability to deliver successful catalogue campaigns across streaming, digital, physical, and live event platforms.
• Digital-first approach with strong understanding of streaming platforms, social media (TikTok, YouTube, Meta, Reddit, Discord, Snapchat, Tumblr, X/Twitter, Bluesky, Whatsapp), and digital fan engagement.
• Strong organisational skills; able to manage multiple projects and deadlines in a fast-paced environment.
• Commercially focused with experience in budget and P&L management.
• Excellent communication and relationship-building skills, both internally and externally.
• High attention to detail and ability to handle confidential projects with discretion.
• Proficiency with Microsoft Office Suite, Google Suite, GenAI applications including ChatGPT, Box or Dropbox/file sharing, and major streaming platforms.
• Experience in digital marketing and advanced creative technologies.
• Experience with brand partnerships, merchandise/D2C and experiential campaigns.
• Understanding of international music markets and emerging cultural trends.
• Entrepreneurial, creative thinker with a passion for innovation.

Now What’s In It For You:

• 25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme.
• Access to our Employee Assistance Programme.