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- Tasks: Plan and optimise paid media campaigns for BMG artists across various platforms.
- Company: Join a leading music company at the forefront of digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and performance measurement.
- Why this job: Be part of a dynamic team reshaping how artists connect with fans through innovative media strategies.
- Qualifications: Experience in digital media planning and a passion for music and technology.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Paid media is where marketing budgets become streams, saves, and fans. In this role, you will plan, build, and optimise paid media campaigns for BMG artists, spanning frontline releases, catalogue, and special projects, across both UK and international markets. Paid media has evolved. Manual lever pulling has given way to AI driven buying, signal quality, and objective selection. Advantage+, Performance Max, and the next wave of platform buying agents are redefining what “good” looks like. This role is for someone who understands that shift, embraces it, and knows how to get performance out of the new tools rather than resisting them.
This is a hands-on performance role in a fast evolving team. We are rebuilding how BMG plans, executes, and measures paid media, and this position sits at the heart of that change. The focus is on campaigns that truly move the needle for artists: streaming velocity, saves, and fan conversion, not just impressions served.
What You’ll Be Doing
- Campaign Planning & Buying: Plan, build, and manage paid media campaigns across Meta, YouTube, TikTok, Google Search, Spotify Ad Studio, and Spotify Marquee in both UK and international markets. Structure campaigns around clear performance objectives: algorithmic activation, release window amplification, conversion to DSPs (digital streaming platforms), merchandise, and ticketing. Allocate budgets against benchmarks, not guesswork. Select the right buying approach for each campaign. Use Advantage+ and Performance Max where they deliver results, and manual structures where they are more effective. Provide algorithms with the signals, objectives, and creative they need to perform. Collaborate with digital marketing managers to translate artist briefs into campaign structures, audience targeting, and creative requirements. Manage pacing, bid strategies, and live optimisation across active campaigns.
- Performance & Measurement: Run campaigns against clear KPIs: CPC (cost per click), CPV (cost per view), save rate, cost per converted listener, and conversion volume. Platform benchmarks are the starting point, not the goal. Analyse performance data quickly. Identify when a campaign is working, when it is not, and make decisive calls to reallocate, pause, or scale. Test, learn, scale. Contribute to BMG's evolving measurement approach, including Linkfire attribution, save rate tracking, and correlation with streaming outcomes. Maintain high signal quality by managing Conversions API, pixel hygiene, event deduplication, and consistent UTM parameters.
- Platforms, AI & Partnerships: Stay on top of how in-platform buying is evolving: AI driven optimisation, buying agents, automated creative, and new objective types. Understand where the craft has moved and bring that insight to BMG. Manage BMG's advertising accounts across Meta, Google, TikTok, and Spotify Ads, ensuring structure, access, billing.
Digital Media Planner in London employer: BMG
Contact Detail:
BMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Planner in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your understanding of performance metrics and optimisation strategies.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like BMG, and express your interest in potential opportunities. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital media and AI-driven tools. Join webinars, read articles, and engage with communities to keep your knowledge fresh and relevant.
We think you need these skills to ace Digital Media Planner in London
Some tips for your application 🫡
Show Your Passion for Paid Media: When you're writing your application, let your enthusiasm for paid media shine through! Talk about your experience with platforms like Meta and Google, and how you’ve embraced the shift towards AI-driven buying. We want to see that you’re not just familiar with the tools, but that you genuinely enjoy using them to drive results.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your successes! Use numbers and examples to demonstrate how you've optimised campaigns in the past. Whether it’s improving CPC or increasing save rates, we love to see concrete evidence of your impact on previous projects.
Tailor Your Application to BMG: Make sure your application speaks directly to what we do at BMG. Reference our focus on artist success and how your skills align with our goals. Show us that you understand the music industry and how effective paid media can make a difference for artists. Personalisation goes a long way!
Keep It Clear and Concise: While we appreciate creativity, clarity is key in your written application. Make sure your points are easy to read and get straight to the point. Avoid jargon unless it’s relevant, and ensure your passion and expertise come across without overwhelming us with too much information. Remember, less is often more!
How to prepare for a job interview at BMG
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in the platforms mentioned in the job description, like Meta, YouTube, and TikTok. Familiarise yourself with their latest features, especially AI-driven tools like Advantage+ and Performance Max. This will show that you’re not just a user but someone who understands how to leverage these tools for effective campaign planning.
✨Demonstrate Data Savvy
Be prepared to discuss how you analyse performance data. Bring examples of past campaigns where you’ve used KPIs like CPC and save rates to make decisions. Showing that you can quickly identify what’s working and what isn’t will highlight your ability to adapt and optimise campaigns effectively.
✨Embrace Change and Innovation
This role is all about adapting to new trends in paid media. Share your thoughts on how the industry is evolving and how you’ve embraced changes in your previous roles. Discuss any experiences you have with automated creative or new objective types, as this will demonstrate your forward-thinking mindset.
✨Collaborate and Communicate
Since collaboration with digital marketing managers is key, think of examples where you’ve successfully worked in a team to translate briefs into actionable campaigns. Highlight your communication skills and how you ensure everyone is aligned on objectives and strategies, which is crucial for success in this fast-paced environment.