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For Companies At a Glance
- Tasks: Manage and develop innovative campaigns for top Dance & Electronic artists and labels.
- Company: Join BMG, a leading music company with a focus on creativity and collaboration.
- Benefits: Enjoy flexible working, annual gig allowance, and 25 days leave plus extra perks.
- Why this job: Be at the forefront of the Dance & Electronic scene and make a real impact.
- Qualifications: 5+ years in music marketing with a passion for Dance & Electronic culture.
- Other info: Dynamic, fun office environment with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
BMG's Global Catalogue Recordings business is growing rapidly and Dance & Electronic repertoire is a core focus area. In this role you will manage and develop catalogue campaigns across our world-class roster of Dance and Electronic artists, labels and catalogues (including artists such as Groove Armada, The Grid, X-Press 2 and Fatboy Slim, and labels such as Skint / Loaded, Strictly Rhythm, Salsoul Records, West End Records, Tuff Jam, RAM Records and Solar Records).
This role combines creativity, strategic planning and business management. You will develop and deliver innovative, insight-driven campaigns that maximise the value of repertoire across digital and physical formats, streaming platforms, direct-to-consumer initiatives and fan events.
What You'll Be Doing
- Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
- Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
- Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.
- Develop and execute global marketing strategies for Dance & Electronic catalogues, labels and artists.
- Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximise promotional impact.
- Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
- Monitor and adjust strategies based on performance data.
Marketing & Brand Development
- Represent BMG's Dance & Electronic catalogue at industry events, grow social media presence and nurture fan communities.
- Conceive "always-on" initiatives and build strategic partnerships to increase catalogue visibility and relevance.
Business Management
- Deliver data-driven business management, analysing catalogue performance, global trends and campaign costs.
- Provide clear reporting, monitor competitor activity and contribute to catalogue acquisitions.
What We Are Looking For
- 5+ years' experience in label management, campaign management or music marketing (including physical and digital releases).
- Specialist knowledge of Dance & Electronic music culture, history and the global dance ecosystem.
- Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters.
- Proven ability to deliver successful catalogue campaigns across streaming, digital, physical and live event platforms.
- Digital-first approach with strong understanding of streaming platforms, social media and digital fan engagement.
- Strong organisational skills; able to manage multiple projects and deadlines in a fast-paced environment.
- Commercially focused with experience in budget and P&L management.
- Excellent communication and relationship-building skills, both internally and externally.
- High attention to detail and ability to handle confidential projects with discretion.
- Proficiency with Microsoft Office Suite, Google Suite, GenAI applications and major streaming platforms.
- Experience in digital marketing and advanced creative technologies.
- Experience with brand partnerships, merchandise/D2C and experiential campaigns.
- Understanding of international music markets and emerging cultural trends.
- Entrepreneurial, creative thinker with a passion for innovation.
Now What's In It For You
- 25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
- Flexible working opportunities.
- Subsidised gym membership.
- Private Health Insurance.
- All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
- Annual gig allowance.
- Artist showcases.
- Cycle to work scheme.
- Season Ticket Loan.
- Workplace Nursery Scheme.
- Access to our Employee Assistance Programme.
- Give As You Earn Scheme.
- A fun and sociable office environment.
Campaign Manager (Dance & Electronic), Global Catalogue Recordings in London employer: BMG
Contact Detail:
BMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager (Dance & Electronic), Global Catalogue Recordings in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Dance & Electronic scene. Attend gigs, industry events, and meet-ups to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for campaigns. They want to see how you think outside the box and can bring fresh concepts to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in the Dance & Electronic world. Being able to discuss current trends and how they can influence campaigns will show you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure to highlight your relevant experience and how you can contribute to our mission.
We think you need these skills to ace Campaign Manager (Dance & Electronic), Global Catalogue Recordings in London
Some tips for your application 🫡
Show Your Passion for Dance & Electronic: When you're writing your application, let your love for Dance & Electronic music shine through! Share any personal experiences or projects that highlight your connection to the genre. We want to see that you’re not just qualified, but genuinely excited about the music and culture.
Tailor Your Experience: Make sure to customise your application to reflect how your past experiences align with the role. Highlight specific campaigns you've managed or innovative strategies you've implemented in the music industry. We’re looking for someone who can hit the ground running!
Be Data-Driven: Since this role involves analysing performance data, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to inform your marketing strategies or campaign adjustments. We love a candidate who can back up their creativity with solid numbers!
Keep It Professional Yet Personal: While we want to see your personality, remember to maintain a professional tone throughout your application. Use clear language and structure your thoughts well. A well-organised application shows us that you have strong communication skills, which are key for this role!
How to prepare for a job interview at BMG
✨Know Your Catalogue
Before the interview, dive deep into the artists and labels you'll be working with. Familiarise yourself with their music, history, and recent campaigns. This will not only show your passion for Dance & Electronic music but also demonstrate your commitment to understanding the role.
✨Showcase Your Creativity
Prepare to discuss innovative campaign ideas you've executed in the past. Think about how you can apply those experiences to BMG's catalogue. Bring examples of successful campaigns, especially those that involved digital platforms or fan engagement, to illustrate your creative thinking.
✨Data-Driven Mindset
Be ready to talk about how you've used data to inform your marketing strategies. Discuss specific metrics you've monitored and how they influenced your decisions. This will highlight your analytical skills and your ability to adapt campaigns based on performance.
✨Build Relationships
Since this role involves collaboration with various stakeholders, prepare to share examples of how you've built and maintained relationships in the industry. Whether it's with artists, DSPs, or media, showing your interpersonal skills will be key to demonstrating your fit for the role.