At a Glance
- Tasks: Lead international marketing campaigns for iconic music releases and shape strategies for growth.
- Company: Join BMG, a leading music company that values creativity and transparency.
- Benefits: Enjoy flexible working, health insurance, annual gig allowance, and a fun office environment.
- Other info: Be part of a diverse community where individuality is celebrated and growth is encouraged.
- Why this job: Make a real impact in the music industry while collaborating with artists and global teams.
- Qualifications: Fluent in Italian and English, with proven experience in music marketing and campaign management.
The predicted salary is between 40000 - 50000 £ per year.
Company Description
Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters.
Job Description
Great catalogue music deserves great marketing. In this role, you'll make sure it gets it. You'll lead international campaigns for key global releases, own the Italian catalogue from start to finish, and shape strategy alongside the SVP of Global Catalogue Marketing, including how BMG grows in emerging markets. It's a role with real breadth: coordinating territory teams one day, digging into streaming data the next, and building the kind of artist and partner relationships that open doors. If you're fluent in Italian, experienced in global music marketing, and energised by working across borders and genres, we'd love to hear from you.
Key Responsibilities
- International marketing lead on global priority releases, coordinating territory teams and aligning calendars, messaging, and activity across markets.
- Marketing plans, campaign KPIs, and budgets, briefing stakeholders, tracking performance, and presenting results in regular review meetings.
- Digital and streaming intelligence, translating platform trends and audience behaviour into sharper campaign decisions.
- Business development support, working with the SVP on market research and growth proposals with a focus on emerging territories.
- Full campaign ownership for Italian catalogue releases, from brief through to post-campaign reporting.
- Relationship lead for Italian artists, managers, and local teams, ensuring the Italian catalogue is fully integrated into international strategy.
- Campaign assets and production, overseeing timelines, sign-offs, and brand and legal compliance.
- Process and workflow improvements, proposing smarter ways of working and sharing best practice across borders.
- Team development, onboarding and mentoring junior members where needed.
Qualifications
- Proven experience in music marketing, global repertoire, or campaign management.
- Significant experience on multi-territory or international projects, with a strong grasp of how global campaigns actually get made.
- Solid understanding of Digital Marketing, and social media and DSP's - and how to turn insights into strategy.
- Full professional fluency in Italian and English, written and spoken, plus established relationships in the Italian music industry.
- Solid understanding of streaming platforms, DSPs, and social media, and how to turn those insights into strategy.
- Commercially minded and data literate, comfortable with P&Ls and analytics, not just creative briefs.
- Organised and calm under pressure, able to run multiple campaigns across time zones without dropping the ball.
- A collaborator who can also influence, working well with teams at every level and bringing people with you.
It's a plus if you also have an interest in or experience with business development and emerging music markets and hands-on familiarity with digital marketing tools, content creation or design software.
Additional Information
- 25 days prorated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday.
- Flexible working opportunities.
- Subsidised gym membership.
- Private Health Insurance.
- All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
- Annual gig allowance.
- Artist showcases.
- Cycle to work scheme.
- Season Ticket Loan.
- Workplace Nursery Scheme.
- Access to our Employee Assistance Programme.
- Give As You Earn Scheme.
- A fun and sociable office environment.
Ready to shape the future of music? Apply now! At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow. We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
International Marketing Campaign Manager (Italian Speaking) employer: BMG
BMG is an exceptional employer that champions creativity and innovation in the music industry, offering a vibrant work culture where individuality is celebrated. With a commitment to employee growth, BMG provides extensive benefits including flexible working opportunities, generous parental leave, and a fun office environment, making it an ideal place for passionate professionals to thrive. Located in a dynamic market, this role allows you to engage with global artists and shape impactful marketing strategies, ensuring your contributions resonate across borders.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Campaign Manager (Italian Speaking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Marketing Campaign Manager (Italian Speaking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about BMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
