At a Glance
- Tasks: Manage and develop innovative campaigns for top Dance & Electronic artists and labels.
- Company: Join BMG, a rapidly growing global music company with a focus on creativity.
- Benefits: Enjoy flexible working, private health insurance, and an annual gig allowance.
- Other info: Dynamic, fun office environment with excellent career growth opportunities.
- Why this job: Be at the forefront of Dance & Electronic music, making a real impact.
- Qualifications: 5+ years in music marketing with a passion for Dance & Electronic culture.
The predicted salary is between 40000 - 50000 £ per year.
Campaign Manager (Dance & Electronic) – Global Catalogue Recordings
Location: London, United Kingdom Employment type: Full‑time Seniority level: Mid‑Senior Your Mission BMG’s Global Catalogue Recordings business is growing rapidly and Dance & Electronic repertoire is a core focus area.
In this role you will manage and develop catalogue campaigns across our world‑class roster of Dance and Electronic artists, labels and catalogues (including artists such as Groove Armada, The Grid, X‑Press 2 and Fatboy Slim, and labels such as Skint / Loaded, Strictly Rhythm, Salsoul Records, West End Records, Tuff Jam, RAM Records and Solar Records).
This role combines creativity, strategic planning and business management.
You will develop and deliver innovative, insight‑driven campaigns that maximise the value of repertoire across digital and physical formats, streaming platforms, direct‑to‑consumer initiatives and fan events.
What You'll Be Doing Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.
Campaign Management Develop and execute global marketing strategies for Dance & Electronic catalogues, labels and artists.
Create innovative campaigns, including Gen AI initiatives, collaborating with international teams, DSPs, media and agencies to maximise promotional impact.
Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
Monitor and adjust strategies based on performance data.
Marketing & Brand Development Represent BMG’s Dance & Electronic catalogue at industry events, grow social media presence and nurture fan communities.
Conceive "always‑on" initiatives and build strategic partnerships to increase catalogue visibility and relevance.
Business Management Deliver data‑driven business management, analysing catalogue performance, global trends and campaign costs.
Provide clear reporting, monitor competitor activity and contribute to catalogue acquisitions.
What We Are Looking For 5+ years’ experience in label management, campaign management or music marketing (including physical and digital releases).
Specialist knowledge of Dance & Electronic music culture, history and the global dance ecosystem.
Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters.
Proven ability to deliver successful catalogue campaigns across streaming, digital, physical and live event platforms.
Digital‑first approach with strong understanding of streaming platforms, social media (Tik Tok, You Tube, Meta, Reddit, Discord, Snapchat, Tumblr, X/Twitter, Bluesky, Whatsapp) and digital fan engagement.
Strong organisational skills; able to manage multiple projects and deadlines in a fast‑paced environment.
Commercially focused with experience in budget and P&L management.
Excellent communication and relationship‑building skills, both internally and externally.
High attention to detail and ability to handle confidential projects with discretion.
Proficiency with Microsoft Office Suite, Google Suite, Gen AI applications including Chat GPT, Box or Dropbox/file sharing and major streaming platforms.
Experience in digital marketing and advanced creative technologies.
Experience with brand partnerships, merchandise/D2C and experiential campaigns.
Understanding of international music markets and emerging cultural trends.
Entrepreneurial, creative thinker with a passion for innovation.
Now What's In It For You 25 days pro‑rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
Flexible working opportunities.
Subsidised gym membership.
Private Health Insurance.
All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
Annual gig allowance.
Artist showcases.
Cycle to work scheme.
Season Ticket Loan.
Workplace Nursery Scheme.
Access to our Employee Assistance Programme.
Give As You Earn Scheme.
A fun and sociable office environment. #J-18808-Ljbffr
Campaign Manager (Dance & Electronic), Global Catalogue Recordings in Cardiff employer: BMG
BMG is an exceptional employer that champions creativity and innovation in the music industry, offering a vibrant work culture where individuality is celebrated. With a commitment to employee growth, BMG provides extensive benefits including flexible working opportunities, generous parental leave, and a fun office environment, making it an ideal place for passionate professionals to thrive. Located in a dynamic market, this role allows you to engage with global artists and shape impactful marketing strategies, ensuring your contributions resonate across borders.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager (Dance & Electronic), Global Catalogue Recordings in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager (Dance & Electronic), Global Catalogue Recordings in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about BMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
