At a Glance
- Tasks: Analyse marketing data to drive insights and optimise campaigns for growth.
- Company: Join BMC Software, a fun and diverse workplace that values your authentic self.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal development.
- Other info: Collaborative culture with a focus on community and innovation.
- Why this job: Be the voice of data, transforming insights into impactful marketing strategies.
- Qualifications: Degree in Marketing or Data Science with experience in analytics and storytelling.
The predicted salary is between 58350 - 97250 £ per year.
Marketing Operations Business Intelligence Analyst - United Kingdom
Join to apply for the Marketing Operations Business Intelligence Analyst - United Kingdom role at BMC Software
Overview
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead—and we are relentless in the pursuit of innovation. Join us as a Marketing Operations BI Analyst. We are seeking a highly analytical and collaborative Marketing Operations Business Intelligence Analyst to join our global Marketing Operations team with a dedicated focus on regional support. In this role, you will partner closely with regional marketing, demand generation, and sales teams to deliver data-driven insights, optimize lead management processes, and provide actionable intelligence that fuels growth.
The ideal candidate combines expertise in applied analytics, marketing performance measurement, and business intelligence storytelling. You will play a critical role in transforming complex data into clear, compelling narratives that enable better decisions, more effective campaigns, and stronger regional impact. You will serve as the “voice of data” for regional marketing performance.
Responsibilities
- Develop, analyze, and interpret campaign performance metrics across the full lifecycle (planning, execution, optimization, and ROI reporting).
- Provide actionable recommendations to regional and demand teams, grounded in data-driven insights.
- Track KPIs, pipeline contribution, and marketing effectiveness.
- Attribution and ROI measurement across campaigns and channels.
- Segmentation building to develop target account lists and personas against key marketing initiatives.
- Provide insights on pipeline progression, opportunity influence, and marketing’s impact on bookings/revenue.
- Account-level intelligence to inform account-based marketing and sales strategies.
- Translate complex data into clear, compelling visualizations and presentations that influence decision-making.
- Create executive-level reporting and narratives that highlight trends, opportunities, and outcomes.
- Prepare and deliver insights for business unit readouts, Quarterly Business Reviews (QBRs), and other executive forums.
- Partner with regional leaders to ensure marketing performance is effectively represented and aligned with broader business goals.
- Monitor and evaluate lead flow, conversion rates, and funnel health within the region.
- Partner with sales and demand generation teams to improve lead quality, routing, and follow-up processes.
- Recommend strategies for optimizing lead nurturing and acceleration.
- Drive a train-the-trainer model to enable regional marketing teams to self-serve and interpret data effectively.
- Deliver enablement sessions to demystify what the data means and how it can be applied to improve decisions.
- Document best practices and maintain knowledge-sharing resources for ongoing adoption.
- Work cross-functionally within Marketing Operations across pillars including Martech portfolio, Data Operations, and Content Operations to scale the team.
- Partner with Sales Operations to ensure alignment and data integrity, and with Digital Sales Operations and BDR/DSAM Sales teams to tie marketing efforts to revenue outcomes.
- Support campaign planning by providing historical benchmarks and predictive insights.
- Identify opportunities to expand capabilities, streamline processes, and improve the impact of marketing data.
- Collaborate with global Marketing Operations to standardize and scale new analytics solutions across regions.
Qualifications
- You hold a Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field with demonstrable experience in Marketing Analytics, Marketing Operations, or Business Intelligence within B2B; experience in an enterprise software company is preferred.
- Strong storytelling of data within readouts and dedicated enablement.
- Proficiency in data visualization and BI tools (e.g., Tableau, Power BI, Looker).
- Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
- Strong Excel/Google Sheets and SQL skills; familiarity with statistical analysis is a plus.
- Excellent communication skills with the ability to simplify complex information for diverse stakeholders.
- Proven track record of cross-functional collaboration in a fast-paced, matrixed environment.
Our commitment to you
BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above you’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply. We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas. BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender identity, national origin, disability, marital status, pregnancy, or veteran status. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities. The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors, including skill sets, experience, and other business needs. The range listed is one component of BMC\'s compensation package, which may also include a variable plan and country-specific benefits. A reasonable estimate of the current range is £58,350 - £97,250.
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Marketing Operations Business Intelligence Analyst - United Kingdom employer: BMC Software
At our Hyde Park location, we pride ourselves on being an exceptional employer that values the growth and well-being of our staff. We offer a supportive work culture that encourages collaboration among disciplines, along with opportunities for professional development and advancement in the field of physical therapy. Our commitment to employee satisfaction is reflected in our comprehensive benefits package and a focus on creating a positive environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Business Intelligence Analyst - United Kingdom
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like BMC Software!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Marketing Operations Business Intelligence Analyst - United Kingdom
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at BMC Software, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at BMC Software
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with BMC Software’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
