At a Glance
- Tasks: Lead audience growth and shape artist narratives online across diverse platforms.
- Company: Join Dirty Hit, a vibrant music label with a supportive culture.
- Benefits: Enjoy a competitive salary, private medical insurance, and 28 days annual leave.
- Other info: Hybrid role with a dynamic team and excellent career development opportunities.
- Why this job: Make a real impact in the music industry while working with emerging and global artists.
- Qualifications: 3+ years in digital marketing, strong social media skills, and Adobe Creative Suite experience.
The predicted salary is between 35000 - 45000 £ per year.
Dirty Hit are looking for a digitally native marketer to lead audience growth and shape how our artists exist online. You will work across a roster spanning emerging talent through to globally recognised, festival-headlining artists. Building audiences, identifying cultural moments and translating them into thoughtful, artist-first narratives. Based in West London, you’ll be surrounded by industry specialists in a supportive environment in which you can learn, collaborate and innovate.
Who are we looking for?
- 3+ years experience in digital marketing, content strategy, or social media (music industry essential).
- Strong understanding of social platforms and audience behaviour.
- Must be able to demonstrate success in growing and engaging audiences across digital platforms.
- Experience creating or directing digital content, with regular hands-on use and proven experience with Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) to create social assets.
- Ability to balance long-term planning with reactive execution.
- Strong organisational skills and ability to manage multiple projects.
- Confident communicator and collaborator.
What you’ll do:
- Build and grow engaged audiences across a diverse roster.
- Develop and execute long-term digital strategies that extend beyond release cycles.
- Use analytics and insight to understand audiences and continuously refine strategy.
- Identify and interpret trends, platform behaviours and cultural moments, applying them in ways that feel authentic to each artist.
- Shape artist narratives across social platforms, ensuring consistency and progression over time.
- Create, edit, and commission social content across formats.
- Plan and implement organic posting schedules and seeding strategies.
- Work with streaming platforms (e.g. Spotify for Artists) to track performance, audience behaviour, and release impact.
- Work closely with product managers, artists, and creative teams to align digital activity with wider campaigns.
- Manage publishing across platforms including Instagram, TikTok, X, Facebook and YouTube Shorts.
This is a hybrid role (Monday to Thursday in the office, Fridays WFH) and in return this role can expect a great working environment, a competitive salary and super benefits package including private medical insurance and 28 days annual leave, plus public holidays!
Dirty Hit is passionate about encouraging the best possible and most talented people to join the team – regardless of their gender, ethnicity, age, disability, sexual orientation, religion or political beliefs.
Audience Development & Digital Manager employer: BMA Search
Dirty Hit is an exceptional employer for those looking to thrive in the dynamic world of digital marketing within the music industry. Based in West London, you will be part of a collaborative and innovative team that values diversity and offers a supportive environment for professional growth. With a competitive salary, a comprehensive benefits package including private medical insurance, and a flexible hybrid working model, Dirty Hit is committed to fostering talent and ensuring a rewarding work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Development & Digital Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content and marketing strategies. We want to see how you’ve grown audiences and engaged them across platforms – make it pop!
✨Tip Number 3
Be proactive! Don’t wait for job openings to come to you. Reach out to companies you admire, like Dirty Hit, and express your interest in working with them. We love seeing enthusiasm and initiative!
✨Tip Number 4
Stay updated on trends! Follow the latest in digital marketing and social media. We’re looking for someone who can identify cultural moments and apply them authentically, so show us you’re in the know!
We think you need these skills to ace Audience Development & Digital Manager
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing and content strategy. We want to see how you've successfully grown and engaged audiences, so share specific examples that showcase your skills!
Be Authentic:When crafting your application, let your personality shine through! We’re looking for someone who can shape artist narratives authentically, so don’t be afraid to show us who you are and what you’re passionate about.
Tailor Your Application:Take the time to tailor your CV and cover letter to the role. Mention how your experience aligns with our needs, especially in understanding social platforms and audience behaviour. This shows us you’ve done your homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at BMA Search
✨Know Your Audience
Before the interview, dive deep into understanding Dirty Hit's roster and their audience. Familiarise yourself with the artists they represent and their unique narratives. This will help you demonstrate your knowledge of audience development and how you can contribute to their growth.
✨Showcase Your Digital Savvy
Prepare to discuss specific examples of how you've successfully grown and engaged audiences in your previous roles. Bring along metrics or case studies that highlight your experience with digital marketing and content strategy, especially within the music industry.
✨Be Ready to Discuss Trends
Stay updated on current trends in social media and digital marketing. Be prepared to share your insights on how these trends can be applied to enhance artist narratives and audience engagement. This shows your proactive approach and ability to think strategically.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss your experience in collaboration. Share examples of how you've worked with product managers, artists, and creative teams to align digital strategies with broader campaigns.
