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- Tasks: Lead creative marketing campaigns and manage a dynamic team to boost brand engagement.
- Company: B&M is a leading budget retail company focused on delivering value to customers.
- Benefits: Enjoy discounts in stores, access to a colleague portal with exclusive offers, and more perks!
- Why this job: Join a vibrant team, drive innovation, and make a real impact in the retail industry.
- Qualifications: 3 years of experience in marketing leadership, strong analytical skills, and a passion for brand management.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace for everyone.
The predicted salary is between 28800 - 48000 £ per year.
Due to a recent internal promotion, B&M are recruiting a creative, commercially driven, and detail-oriented Marketing and Brand Manager to lead our integrated marketing efforts. This role is pivotal in driving customer engagement, footfall, and sales across all category departments by developing and executing compelling marketing campaigns and maintaining a cohesive and strategic brand presence.
You will oversee the end-to-end management of the marketing calendar, working closely with internal buyers and external suppliers to deliver timely, effective, and customer-centric campaigns. As a key leader within the marketing team, you’ll bring ideas to life and mentor a high-performing team across social, CRM, web, PR, brand, influencers, and photography as well as ongoing relationships and management of external agencies and paid media activity.
Key Responsibilities- Lead the planning and execution of the annual marketing calendar, ensuring alignment with business priorities and trading cycles.
- Manage campaign activation across a multi-disciplinary team across social media, CRM, web content, PR, influencers, brand, photography and external communications.
- Oversee and manage high-profile PR activity, including proactive storytelling and reactive reputation management, to maintain and enhance the brand’s public image.
- Report on marketing performance and campaign ROI, applying data-driven insights to optimise strategy.
- Seek out and evaluate new marketing and brand opportunities and partnerships that are well-aligned with the business model, have proven success, and can drive growth and increase customer lifetime value.
- Drive innovation and creative thinking within the team, while ensuring projects are delivered on time and on budget.
- 3 years’ experience in a senior role marketing leadership or brand management role.
- Proven experience managing high-profile PR activity understanding of brand protection and reputation management, developing and executing integrated campaigns across a wide mix of channels, across digital and offline.
- Fantastic all round marketing experience with a passion for brand — and an even bigger passion for budget retail and what it represents to customers.
- Experience in brand building and connecting strategy to customer perception.
- Strong budget management skills, with experience overseeing and optimising marketing budgets to deliver maximum ROI.
- Excellent project management and organisational skills with a solutions-focused, can-do attitude.
- A strong analytical mindset, with the ability to interpret data and derive actionable insights.
- The ability to work cross-functionally and influence stakeholders at all levels.
If this role excites you and you think you’ve got what it takes, we want to hear from you!
We offer you a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more!
B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.
Marketing & Brand Manager employer: B&M Retail
Contact Detail:
B&M Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Brand Manager
✨Tip Number 1
Familiarise yourself with B&M's brand values and recent marketing campaigns. Understanding their current strategies will help you tailor your approach and demonstrate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with professionals in the retail marketing sector, especially those who have worked with B&M or similar brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved cross-functional teams. Highlighting your leadership skills and ability to drive results will be crucial.
✨Tip Number 4
Stay updated on the latest trends in retail marketing and brand management. Being knowledgeable about emerging tools and techniques will show your commitment to innovation and your readiness to contribute to B&M's success.
We think you need these skills to ace Marketing & Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership and brand management. Focus on achievements that demonstrate your ability to manage campaigns, oversee budgets, and drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the retail sector. Mention specific examples of successful campaigns you've led and how they align with B&M's goals.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data-driven insights to optimise marketing strategies and improve campaign performance.
Highlight Leadership Experience: Since this role involves mentoring a team, be sure to include any leadership experience you have. Discuss how you've driven innovation and creative thinking within your previous teams.
How to prepare for a job interview at B&M Retail
✨Showcase Your Creativity
As a Marketing & Brand Manager, creativity is key. Prepare to discuss past campaigns you've led, focusing on innovative ideas and how they drove engagement. Bring examples that highlight your ability to think outside the box.
✨Demonstrate Data-Driven Decision Making
This role requires a strong analytical mindset. Be ready to share how you've used data to optimise marketing strategies in previous roles. Discuss specific metrics you tracked and how they influenced your decisions.
✨Highlight Your Leadership Skills
You'll be mentoring a team, so it's important to convey your leadership style. Share experiences where you've successfully led a team or project, focusing on how you motivated others and achieved results together.
✨Understand the Brand and Market
Research B&M's brand values and market position. Be prepared to discuss how your vision aligns with their goals and how you can contribute to enhancing their brand presence in the retail sector.