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- Tasks: Lead creative marketing campaigns and manage a dynamic team to boost customer engagement.
- Company: B&M is a leading discount retailer focused on delivering value to customers.
- Benefits: Enjoy discounts in stores, access to a colleague portal with various retailer offers, and more!
- Why this job: Join a vibrant team, drive innovation, and make a real impact in brand management.
- Qualifications: 3 years in marketing leadership, strong PR experience, and excellent project management skills required.
- Other info: We're committed to diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Due to a recent internal promotion, B&M are recruiting a creative, commercially driven, and detail-oriented Marketing and Brand Manager to lead our integrated marketing efforts. This role is pivotal in driving customer engagement, footfall, and sales across all category departments by developing and executing compelling marketing campaigns and maintaining a cohesive and strategic brand presence.
You will oversee the end-to-end management of the marketing calendar, working closely with internal buyers and external suppliers to deliver timely, effective, and customer-centric campaigns. As a key leader within the marketing team, you’ll bring ideas to life and mentor a high-performing team across social, CRM, web, PR, brand, influencers, and photography as well as ongoing relationships and management of external agencies and paid media activity.
Key Responsibilities:
- Lead the planning and execution of the annual marketing calendar, ensuring alignment with business priorities and trading cycles
- Manage campaign activation across a multi-disciplinary team across social media, CRM, web content, PR, influencers, brand, photography and external communications
- Oversee and manage high-profile PR activity, including proactive storytelling and reactive reputation management, to maintain and enhance the brand’s public image
- Report on marketing performance and campaign ROI, applying data-driven insights to optimise strategy
- Seek out and evaluate new marketing and brand opportunities and partnerships that are well-aligned with the business model, have proven success, and can drive growth and increase customer lifetime value
- Drive innovation and creative thinking within the team, while ensuring projects are delivered on time and on budget
- Experience in working with external media buying agencies, affiliates, and end-to-end management of paid ATL marketing activity is required
Our ideal Brand and Marketing Manager candidate will have:
- 3 years’ experience in a senior role marketing leadership or brand management role
- Proven experience managing high-profile PR activity understanding of brand protection and reputation management, developing and executing integrated campaigns across a wide mix of channels, across digital and offline
- Fantastic all round marketing experience with a passion for brand — and an even bigger passion for budget retail and what it represents to customers
- Experience in brand building and connecting strategy to customer perception
- Strong budget management skills, with experience overseeing and optimising marketing budgets to deliver maximum ROI
- Excellent project management and organisational skills with a solutions-focused, can-do attitude
- A strong analytical mindset, with the ability to interpret data and derive actionable insights
- The ability to work cross-functionally and influence stakeholders at all levels
If this role excites you and you think you’ve got what it takes, we want to hear from you!
We offer you a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more! Check out our full benefits here – https://careers.bmstores.co.uk/our-bm-benefits/
B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.
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Marketing and Brand Manager employer: B&M Retail
Contact Detail:
B&M Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Brand Manager
✨Tip Number 1
Familiarise yourself with B&M's brand values and recent marketing campaigns. Understanding their current strategies will help you tailor your approach during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in retail or brand management. Attend industry events or join relevant online groups to connect with potential colleagues or mentors who can provide insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to drive customer engagement and ROI, as these are key aspects of the role at B&M.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and PR. Being knowledgeable about emerging tools and techniques will show that you're proactive and ready to bring innovative ideas to the team.
We think you need these skills to ace Marketing and Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership and brand management. Focus on your achievements in managing campaigns, PR activities, and budget optimisation to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the retail sector. Mention specific examples of successful campaigns you've led and how they relate to the role at B&M.
Showcase Analytical Skills: In your application, emphasise your analytical mindset by providing examples of how you've used data to drive marketing strategies and improve campaign performance. This will demonstrate your ability to derive actionable insights.
Highlight Leadership Experience: Since this role involves mentoring a team, be sure to include details about your leadership experience. Discuss how you've driven innovation and creative thinking within your previous teams to achieve marketing goals.
How to prepare for a job interview at B&M Retail
✨Showcase Your Creativity
As a Marketing and Brand Manager, creativity is key. Prepare to discuss your past campaigns and how you brought innovative ideas to life. Use specific examples that highlight your ability to think outside the box.
✨Demonstrate Data-Driven Decision Making
This role requires a strong analytical mindset. Be ready to talk about how you've used data to optimise marketing strategies in previous roles. Share specific metrics or results that showcase your impact on campaign performance.
✨Highlight Your Leadership Skills
You'll be leading a team, so it's important to convey your leadership style. Discuss how you've mentored others and fostered a collaborative environment. Provide examples of how you've successfully managed cross-functional teams.
✨Understand the Brand and Its Values
Research B&M's brand identity and values before the interview. Be prepared to discuss how your vision aligns with theirs and how you can contribute to enhancing their brand presence in the market.