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For Companies At a Glance
- Tasks: Manage video production from concept to live testing across major platforms.
- Company: BM Digital is a leading digital marketing firm inspiring creativity and innovation.
- Benefits: Enjoy a full-time remote role with competitive pay and a vibrant company culture.
- Why this job: Be a storyteller for top brands and work with celebrities while making an impact.
- Qualifications: 5+ years in creative strategy, strong communication skills, and social media savvy required.
- Other info: This role offers a chance to thrive in a fast-paced, dynamic environment.
The predicted salary is between 42000 - 70000 £ per year.
About The Role
We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.
About Us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Responsibilities
You will create performance ads that convert to client revenue growth by:
- Utilizing data, research, and creative insights to formulate effective creative strategy
- Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Writing scripts and copy for video, static image ads, email campaigns
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Creative Strategy Lead
- Analyzing the results of creative tests and utilizing this analysis to iterate
- With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
Required Skills And Qualifications
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Additional Details
- This is a full-time, remote position
- The annual compensation range is $65K-130K USD which includes base and performance bonus
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Senior Creative Strategist employer: BM Digital
Contact Detail:
BM Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in video marketing and social media platforms. Understanding what works on TikTok, Instagram, and Facebook will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to inform creative decisions in past projects. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who work with video content. Engaging with industry peers can provide insights and potentially lead to referrals for the role.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight how you've successfully managed multiple projects simultaneously, as this is crucial for a Senior Creative Strategist role.
We think you need these skills to ace Senior Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in creative strategy, video production, and social media management. Use specific examples that demonstrate your ability to manage projects and produce compelling content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling through video and your analytical approach to creative strategy. Mention any notable campaigns you've worked on and how they align with BM Digital's mission.
Showcase Your Work: Include links to your portfolio or samples of your work that showcase your skills in scriptwriting, video editing, and performance ads. Highlight projects that resulted in measurable success.
Highlight Relevant Skills: Emphasise your proficiency with tools like FB Ads Manager and TikTok Ads Manager, as well as your ability to analyse data and draw actionable insights. Make sure to mention your strong communication skills and project management experience.
How to prepare for a job interview at BM Digital
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Share examples of how you've taken a project from concept to completion, especially in video production. Highlight your ability to craft compelling stories and how you adapt content for different platforms.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform your creative strategies. Discuss specific tools you've used, like Meta Ads Manager or TikTok Ads Manager, and how you've interpreted data to drive results.
✨Familiarise Yourself with Social Media Trends
Stay updated on the latest trends in social media, particularly on platforms like Instagram and TikTok. Be ready to discuss recent campaigns that have caught your eye and explain why they were effective. This shows your passion for the industry and your ability to stay ahead of the curve.
✨Prepare for Collaboration Questions
As collaboration is key in this role, think of examples where you've worked closely with other teams, such as post-production or content creators. Be ready to discuss how you handle feedback and ensure that the final product aligns with the creative strategy.
