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- Tasks: Lead the TikTok Shop division, driving creative strategy and revenue growth.
- Company: Join BM Digital, a tech-enabled growth firm trusted by top DTC brands.
- Benefits: Competitive salary of $300,000+, performance bonuses, and equity options.
- Why this job: Shape the future of social commerce on TikTok and make a real impact.
- Qualifications: 5+ years in performance marketing with expertise in TikTok and social commerce.
- Other info: Dynamic team environment with opportunities for mentorship and career growth.
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We are trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We are a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Role Overview: BM Digital is seeking a Head of TikTok Shop to build and lead our TikTok-focused social commerce division. This role will own strategy, creative direction, operational execution, and performance outcomes across all partner brands. The mandate is to architect a scalable TikTok Shop growth engine that consistently generates profitable revenue through creators, UGC content, paid amplification, and social commerce optimization.
The ideal candidate combines deep expertise in TikTok Shop, creator-driven performance marketing, and creative strategy. This is a senior leadership role with end-to-end accountability for revenue growth, creative excellence, testing velocity, and team performance.
Key Responsibilities
- Creative Leadership and Vision
- Lead the TikTok Shop department, owning creative direction, performance targets, and cross-brand strategy
- Build and maintain a creative strategy playbook covering concept ideation, ad structure, testing frameworks, and iteration methodology
- Work cross-functionally with Growth, Influencer, Media Buying, and Strategy teams to ensure alignment with CAC, ROAS, and revenue targets
- Mentor and develop Creative Strategists, Content Creators, Editors, and supporting roles; establish standards, feedback systems, and accountability models
- Social Commerce Growth (TikTok Shop)
- Architect the full TikTok Shop growth funnel, from creator outreach and content sourcing to ad repurposing, amplification, and optimization
- Build scalable systems that convert organic creator videos into high-performing TikTok Shop ads
- Partner with e-commerce brands to identify growth opportunities, product-specific angles, creator partnerships, and high-potential inventory
- Lead a continuous cycle of ideation, testing, data analysis, and iteration to scale profitable campaigns and improve creative efficiency
- Own revenue, ROAS targets, and the end-to-end performance of TikTok Shop initiatives
- Creative Strategy and Execution
- Use data, consumer insight, and creative intuition to develop storylines, hooks, and concepts that drive performance
- Oversee scriptwriting, copywriting, storyboarding, and concept development across TikTok Shop, TikTok Ads, Meta, and UGC-focused campaigns
- Translate insights from creative analytics tools (Atria, TikTok Ads Manager, Meta Ads Manager) into actionable hypotheses
- Review post-production outputs for quality, pacing, messaging, and alignment with strategic goals
- Ensure all creative assets support the narrative, positioning, and revenue objectives of each campaign
- Research and Analysis
- Track emerging trends in TikTok, social commerce, influencer marketing, content formats, and high-performing narratives
- Conduct systematic consumer, product, and competitor research to inform creative direction
- Synthesize performance data to guide iteration cycles, refine creative frameworks, and identify scalable opportunities
- Use market intelligence to anticipate platform changes and proactively adjust strategy
Candidate Profile
- 5+ years in performance marketing, TikTok-first content, or social commerce leadership
- Proven experience scaling TikTok Shop revenue or managing large-scale creator-driven campaigns
- Deep understanding of TikTok culture, formats, trends, storytelling frameworks, and performance mechanics
- Strong ability to lead creative teams and translate insights into high-performing content at scale
- Fluency in data analysis and experimentation, with a track record of hitting strict CAC/ROAS targets
- Ability to build systems, processes, and operational infrastructure for high-volume creative production
- Excellent managerial, strategic, and cross-functional communication skills
Compensation
Total compensation: $300,000+ per year (base + performance bonuses + equity)
Seniority level: Executive
Employment type: Full-time
Job function: Other
Industries: Marketing Services
Head of TikTok Shop in London employer: BM Digital
Contact Detail:
BM Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of TikTok Shop in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at BM Digital. A friendly chat can open doors and give you insider info that could help your application stand out.
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio of your best TikTok content or campaigns you've led. This will not only showcase your expertise but also demonstrate your passion for the platform.
✨Tip Number 3
Prepare for the interview by diving deep into BM Digital's work. Familiarise yourself with their past campaigns and think about how you can contribute to their TikTok Shop growth. Tailor your ideas to fit their style!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at BM Digital.
We think you need these skills to ace Head of TikTok Shop in London
Some tips for your application 🫡
Show Your TikTok Expertise: Make sure to highlight your experience with TikTok Shop and creator-driven campaigns. We want to see how you've successfully scaled revenue or managed large-scale projects in the past.
Be Creative in Your Approach: Since this role is all about creative leadership, don’t hold back! Share your unique ideas and strategies for TikTok Shop. We love seeing innovative thinking that aligns with our goals.
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to connect their background with what we’re looking for.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role as soon as possible!
How to prepare for a job interview at BM Digital
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends, features, and best practices on TikTok. Familiarise yourself with successful TikTok Shop campaigns and be ready to discuss how you can leverage these insights to drive revenue growth for BM Digital.
✨Showcase Your Creative Strategy Skills
Prepare examples of your past work that highlight your creative direction and strategic thinking. Be ready to discuss how you’ve built playbooks or frameworks in previous roles and how they can be adapted for TikTok Shop’s unique needs.
✨Data-Driven Decision Making
Brush up on your data analysis skills! Be prepared to talk about how you’ve used performance metrics to inform your creative decisions. Highlight specific instances where your insights led to improved CAC or ROAS targets.
✨Cross-Functional Collaboration
BM Digital values teamwork, so think of examples where you’ve successfully worked with different departments. Discuss how you’ve aligned creative strategies with growth, media buying, and influencer teams to achieve common goals.
