Creative Strategy Lead in London

BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale. Our clients are high‑growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.

If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.

We are looking for a Creative Strategy Lead to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.

You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

What You Will Own

• The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
• The team. A group of performance creative strategists owns our day‑to‑day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
• The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high‑output as the strategy behind it.
• Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.
• New client launches. The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp‑up time.
• The senior creative voice. When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.

What We Are Looking For

• You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context‑switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
• You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.
• You are genuinely fluent in direct response creative. You understand what drives thumb‑stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
• You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
• You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible – and you have the results to show for it.

Compensation & Location

$180,000 - $420,000 USD total annual compensation, including base salary, performance bonus, and equity. Fully remote – we have built the infrastructure for high‑performance distributed teams and trust our people to do their best work from wherever they work best.