About the role
We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
About us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Responsibilities
You will create performance ads that convert to client revenue growth by:
- Utilizing data, research, and creative insights to formulate effective creative strategy
- Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Writing scripts and copy for video, static image ads, email campaigns
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Creative Strategy Lead
- Analyzing the results of creative tests and utilizing this analysis to iterate
- With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
Required Skills and Qualifications
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, YouTube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Additional details
- This is a full-time, remote position
- The annual compensation range is $100K-$280K USD which includes base, performance bonus and equity
