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For Companies At a Glance
- Tasks: Lead customer acquisition for a premium online MBA programme and drive innovative marketing strategies.
- Company: Join an Inc. 5000 company with a strong brand and global reach.
- Benefits: Competitive salary, performance incentives, and the chance to shape a new revenue stream.
- Why this job: Own your success in a role that directly impacts revenue and growth.
- Qualifications: Experience in launching D2C online courses and strong performance marketing skills.
- Other info: Fully remote position with significant career growth potential.
The predicted salary is between 108000 - 144000 £ per year.
Overview: Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East). Sector: D2C Education | Online MBA-level Programs. Stage: New revenue stream inside an Inc. 5000 company. Reports to: Founder / Executive Leadership. This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity: We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- A high-profile TED Talks partnership
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities:
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
- A 12-week or MBA-level programme structure
- Customers or students in the US, Europe, and the Middle East
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
- Comfort operating in startup mode within an established, well-known company
- Fluent English communication (programme delivered globally in English)
Location & Working Style: Fully remote. Candidates must be based in the US, Europe, or Dubai / Middle East. Time-zone flexibility required for global launches.
Why This Role Is Different:
- You are not supporting marketing — you own revenue
- Rare opportunity to build a premium global D2C education brand
- Clear connection between strategy, execution, and financial upside
- Significant growth potential as the programme scales internationally
Compensation & Performance Model (or local currency equivalent): Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches). On-Target Earnings (OTE): USD $180,000 – $250,000+. Performance Incentives: This role participates directly in the upside created.
- Revenue-based bonus tied to launch performance and cohort revenue
- Incentives linked to CAC, LTV, and funnel efficiency
- Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
- Potential profit-share or long-term incentive plan as the programme scales
Start Date: ASAP. Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
Growth Marketing Director DTC Online Training Courses in London employer: BluZinc
Contact Detail:
BluZinc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director DTC Online Training Courses in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or through mutual connections. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in D2C education.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Growth Marketing Director DTC Online Training Courses in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Growth Marketing Director. Highlight your experience with D2C online courses and any relevant achievements that showcase your ability to scale premium programmes.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in customer acquisition and how you can bring that expertise to our new revenue stream.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to mention any tools or methodologies you’ve used to optimise marketing funnels. We want to see how you’ve driven results through data-driven decisions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at BluZinc
✨Know Your Numbers
Before the interview, brush up on key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Cost Per Lead (CPL). Be ready to discuss how you've optimised these in past roles, especially in D2C education or similar sectors.
✨Showcase Your Growth Mindset
Prepare examples that highlight your commercial growth mindset. Talk about specific campaigns where you’ve experimented with offers, pricing, or messaging, and how those decisions impacted revenue. This role is all about ownership and innovation!
✨Familiarise Yourself with the Brand
Research the company’s existing offerings and their TED Talks partnership. Understanding their brand authority will help you align your strategies with their vision. Bring ideas on how you can leverage this partnership for customer acquisition.
✨Be Ready for Rapid-fire Questions
Expect a dynamic interview style, possibly with rapid-fire questions about your experience and strategies. Practice articulating your thoughts clearly and concisely, focusing on your hands-on expertise in performance marketing and funnel optimisation.
