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For Companies At a Glance
- Tasks: Lead customer acquisition for a premium online MBA programme and drive innovative marketing strategies.
- Company: Join a top Inc. 5000 company with a strong brand in D2C education.
- Benefits: Remote work flexibility, uncapped earnings potential, and a chance to shape a new revenue stream.
- Why this job: Make a real impact by launching a global online course and scaling its success.
- Qualifications: Experience in D2C marketing and launching high-value online courses is essential.
- Other info: Collaborate with industry leaders and enjoy rapid career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote (US, Europe, Dubai / Middle East)
Sector: D2C Education | Online MBA-level Programs
Stage: New revenue stream inside an Inc. 5000 company
Reports to: Founder / Executive Leadership
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity
We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
Growth Marketing Director DTC Online Training Courses employer: BluZinc
Contact Detail:
BluZinc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director DTC Online Training Courses
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in D2C marketing. This will help you stand out and demonstrate your ability to drive customer acquisition.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show genuine interest in the company and its mission, especially how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Growth Marketing Director DTC Online Training Courses
Some tips for your application 🫡
Show Your Passion for D2C Education: When writing your application, let your enthusiasm for D2C education shine through. We want to see how your experience aligns with our mission to launch and scale premium online training courses.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in customer acquisition and any previous successes in launching online courses. We love seeing how you can bring value to our team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. This helps us quickly understand why you're a great fit for the Growth Marketing Director position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at BluZinc
✨Know Your Numbers
As a Growth Marketing Director, you'll need to demonstrate your understanding of key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Brush up on these figures and be ready to discuss how you've optimised them in past roles. This shows you’re not just a creative thinker but also data-driven.
✨Showcase Your Success Stories
Prepare specific examples of successful D2C campaigns you've led, especially those involving premium-priced products. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you convey your impact clearly and effectively.
✨Familiarise Yourself with the Brand
Research the company’s existing offerings and their target audience. Understand their brand voice and values. This knowledge will allow you to tailor your responses and show how you can align your strategies with their goals, making you a more attractive candidate.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to think outside the box. Be ready to discuss how you would approach launching and scaling a new online course. Think about potential challenges and innovative solutions you could propose, demonstrating your growth hacker mindset.