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- Tasks: Lead customer acquisition for a premium online MBA programme and drive innovative marketing strategies.
- Company: Join an Inc. 5000 company with a strong brand and global reach.
- Benefits: Competitive salary, performance incentives, and uncapped earnings potential.
- Why this job: Own revenue growth and make a real impact in the D2C education space.
- Qualifications: Experience in launching D2C online courses and strong performance marketing skills.
- Other info: Fully remote role with significant growth opportunities and global influence.
The predicted salary is between 120000 - 160000 £ per year.
Overview: Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East). Sector: D2C Education | Online MBA-level Programs. Stage: New revenue stream inside an Inc. 5000 company. Reports to: Founder / Executive Leadership. This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity: We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- A high-profile TED Talks partnership
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities:
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
- A 12-week or MBA-level programme structure
- Customers or students in the US, Europe, and the Middle East
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
- Comfort operating in startup mode within an established, well-known company
- Fluent English communication (programme delivered globally in English)
Location & Working Style: Fully remote. Candidates must be based in the US, Europe, or Dubai / Middle East. Time-zone flexibility required for global launches.
Why This Role Is Different:
- You are not supporting marketing — you own revenue
- Rare opportunity to build a premium global D2C education brand
- Clear connection between strategy, execution, and financial upside
- Significant growth potential as the programme scales internationally
Compensation & Performance Model (or local currency equivalent): Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches). On-Target Earnings (OTE): USD $180,000 – $250,000+. Performance Incentives: This role participates directly in the upside created.
- Revenue-based bonus tied to launch performance and cohort revenue
- Incentives linked to CAC, LTV, and funnel efficiency
- Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
- Potential profit-share or long-term incentive plan as the programme scales
Start Date: ASAP. Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
Growth Marketing Director DTC Online Training Courses in City of London employer: BluZinc
Contact Detail:
BluZinc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director DTC Online Training Courses in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the D2C education space on LinkedIn or other platforms. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in launching and scaling online courses. This will give you an edge over other candidates.
✨Tip Number 3
Be ready to discuss your growth strategies in detail during interviews. Prepare examples of how you've optimised customer acquisition and improved funnel efficiency in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Marketing Director DTC Online Training Courses in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in launching and scaling D2C online courses, especially those with a premium price point. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for education and growth marketing. Tell us why you're excited about this opportunity and how you can contribute to our mission at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate your success in customer acquisition and funnel optimisation. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at BluZinc
✨Know Your Numbers
As a Growth Marketing Director, you'll need to demonstrate your understanding of key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Brush up on your past experiences where you successfully optimised these metrics, and be ready to discuss specific strategies you used.
✨Showcase Your Creative Side
This role requires a strong focus on ad creative and messaging. Prepare examples of successful campaigns you've launched, especially those that involved innovative hooks or angles. Bring along any relevant assets to showcase your hands-on expertise in performance marketing.
✨Understand the Market
Familiarise yourself with the D2C education landscape, particularly online MBA-level programmes. Be prepared to discuss trends, competitors, and what makes a premium course appealing to customers in different regions like the US, Europe, and the Middle East.
✨Be Ready for Rapid Experimentation
This role is all about testing and iterating. Think of examples where you've led rapid experimentation in marketing strategies. Be ready to share how you approached A/B testing, what you learned, and how you applied those insights to improve campaign performance.
