At a Glance
- Tasks: Lead customer acquisition for a premium online MBA programme and drive innovative marketing strategies.
- Company: Join a top Inc. 5000 company with a strong brand in D2C education.
- Benefits: Remote work flexibility, uncapped earnings potential, and a chance to shape a new revenue stream.
- Other info: Collaborate with industry leaders and enjoy rapid career growth opportunities.
- Why this job: Make a real impact by launching a global online course and scaling its success.
- Qualifications: Experience in D2C marketing and launching high-value online courses is essential.
The predicted salary is between 67500 - 82500 £ per year.
Location: Remote (US, Europe, Dubai / Middle East)
Sector: D2C Education | Online MBA-level Programs
Stage: New revenue stream inside an Inc. 5000 company
Reports to: Founder / Executive Leadership
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity
We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
Growth Marketing Director DTC Online Training Courses employer: BluZinc
Join a leading global consumer goods company in London, where innovation meets collaboration. We pride ourselves on fostering a vibrant work culture that encourages personal and professional growth, offering employees the chance to make a significant impact in the eCommerce landscape. With competitive benefits and a focus on continuous improvement, this is an excellent opportunity for those looking to thrive in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Director DTC Online Training Courses
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BluZinc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BluZinc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BluZinc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BluZinc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Director DTC Online Training Courses
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BluZinc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BluZinc:Show us that you’ve done your homework! In your application, briefly mention what you admire about BluZinc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BluZinc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BluZinc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BluZinc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
