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- Tasks: Lead product marketing strategies and drive impactful launches in a fast-paced environment.
- Company: Join a dynamic B2B SaaS startup making waves in AI marketing tech.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Exciting chance to shape product direction and make a real impact.
- Why this job: Be the driving force behind innovative products and connect with diverse teams.
- Qualifications: 4+ years in product marketing with a knack for storytelling and collaboration.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a confident and experienced Product Marketing Manager who can work both independently and collaboratively, lead with ideas, and drive product marketing from strategy to execution. You’ll be the connector between product, marketing, sales, and customer experience, ensuring our product is positioned effectively in the market and understood by customers. This is a standalone role, ideal for someone who has already delivered measurable results in a B2B SaaS environment and thrives in a fast-paced, agile team.
What You Will Be Doing:
- Develop and execute the go-to-market (GTM) strategy for new products and features, partnering closely with product, sales, and customer success teams.
- Craft compelling messaging and positioning that differentiates Bluefish in the AI marketing tech landscape and resonates with our target personas.
- Build and maintain product marketing collateral, including pitch decks, one-pagers, website copy, blog content, case studies, and more.
- Drive product launches end-to-end, including planning, internal enablement, external messaging, and campaign execution.
- Enable the sales team with training, messaging, competitive insights, and tools that help them win.
- Gather and analyse customer, competitor, and market insights, and translate them into actionable strategies to influence both the product roadmap and marketing campaigns.
- Partner with product management to shape product direction based on market and customer feedback.
- Establish and track metrics to evaluate the effectiveness of marketing initiatives and optimise for impact.
- Support the CX team by creating interactive product walkthroughs using Tourial or similar tools.
What you Bring:
- 4+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups.
- Proven success in developing GTM strategies and executing high-impact product launches in fast-paced environments.
- Strong storytelling skills with the ability to communicate complex ideas simply and effectively across different channels and audiences.
- Deep understanding of customer personas, buyer journeys, and SaaS sales cycles.
- Demonstrated ability to collaborate cross-functionally, especially with product, sales, and customer success teams.
- Experience with competitive analysis, messaging frameworks, and sales enablement tools.
- Passion for customer-centricity and a relentless drive to understand user needs and market dynamics.
- Self-starter mindset with a bias toward action, eager to build processes and content from the ground up.
- Familiarity with tools like Tourial, HubSpot, Wordpress, Canva, or similar.
- Experience managing or building product knowledge bases e.g. Rocketlane and in-product onboarding.
Product Marketing Manager in Manchester employer: Blumberg Capital Company
Contact Detail:
Blumberg Capital Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! Share specific examples of how you've driven successful GTM strategies or product launches in the past. We want to see that you’re not just experienced, but also genuinely excited about the role.
Tailor Your Messaging: Make sure your application speaks directly to what we’re looking for. Use the language from the job description and highlight your relevant experience in B2B SaaS. This shows us that you understand our needs and can communicate effectively, just like you would in the role.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where appropriate to make it easy for us to digest your key achievements and skills. Remember, we’re looking for someone who can communicate complex ideas simply.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at StudySmarter!
How to prepare for a job interview at Blumberg Capital Company
✨Know Your GTM Strategy Inside Out
Make sure you can articulate your approach to developing and executing go-to-market strategies. Be ready to discuss specific examples from your past experiences, especially in B2B SaaS environments, where you've successfully launched products or features.
✨Showcase Your Storytelling Skills
Prepare to demonstrate how you can simplify complex ideas into compelling messaging. Think of a few key stories that highlight your ability to communicate effectively across different channels and audiences, as this is crucial for the role.
✨Understand Customer Personas and Buyer Journeys
Brush up on your knowledge of customer personas and the SaaS sales cycle. Be prepared to discuss how you've gathered insights and translated them into actionable strategies that influenced product direction and marketing campaigns.
✨Highlight Your Cross-Functional Collaboration
Since this role requires working closely with product, sales, and customer success teams, think of examples where you've successfully collaborated across functions. Emphasise your ability to gather insights and enable teams with the right tools and training.