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For Companies At a Glance
- Tasks: Lead and grow sales across North UK, driving performance and building strong NHS relationships.
- Company: Leading medical products company with a focus on innovation and growth.
- Benefits: £65,000 salary, 26 days holiday, wellness package, and discounts on products.
- Why this job: Make a real impact in healthcare while developing your leadership skills in a dynamic environment.
- Qualifications: Extensive sales experience, strong NHS knowledge, and proven team leadership skills.
- Other info: Hybrid role with regular travel; great opportunity for career advancement.
The predicted salary is between 52000 - 78000 £ per year.
We are working for a leading medical products company who are looking for a high-performing Regional Sales Manager to lead and grow the company’s commercial success across the North of the UK. This is a hands-on leadership role for someone who thrives in the field, drives sales with energy and innovation and builds strong NHS relationships while delivering consistently against ambitious targets. This is a permanent hybrid role with regular visits to the Guildford HQ.
Key Responsibilities
- Own and drive sales performance across the North region, including territories managed by Sales Representatives, with full accountability for achieving regional revenue and growth targets.
- Set clear KPIs for the region and for individual reps, ensuring performance is monitored, reviewed and optimised through structured reporting and data-driven decision-making.
- Support reps on the ground through joint visits, key customer meetings and hands-on coaching to boost performance where needed.
- Develop and implement innovative sales methods to increase market penetration, improve customer engagement and accelerate adoption of company products.
- Train, coach, and develop new and existing reps using the companies Training Academy, ensuring consistent capability and high performance across the team.
- Build strong relationships with ICBs, Trusts, Medicines Management teams and formulary decision-makers to secure and maintain market access.
- Identify issues in underperforming areas and implement targeted action plans while maintaining momentum in established territories.
- Prepare and deliver regular performance reports to senior management, including KPI updates, sales forecasts and strategic recommendations.
- Develop and execute regional strategies aligned with national objectives, ensuring sustained growth and strong commercial outcomes.
- Bring forward innovative ideas to improve sales productivity, customer experience and competitive positioning.
- Regular travel across the region; full UK driving licence required.
Experience & Skills
- Extensive sales experience, ideally in medical devices, diabetes or chronic disease management, with a strong track record of driving sales growth and hitting targets.
- Demonstrated experience in setting KPIs, managing performance and using data to guide commercial decisions.
- Strong NHS knowledge, including ICB/ICS structures and formulary processes.
- Existing network of NHS/ICB contacts highly desirable.
- Proven negotiation skills and experience presenting performance updates to senior leadership.
- Experience coaching or leading sales teams, with the ability to motivate and develop others.
- Innovative, proactive, and comfortable working autonomously in a hybrid role.
Benefits include 26 days holiday a year plus bank holidays, wellness package, free parking, and discounts on company products.
Regional Sales Manager in Birmingham employer: Bluetree Recruits
Contact Detail:
Bluetree Recruits Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those in the NHS. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn.
✨Tip Number 2
Show off your sales skills! When you get the chance to meet with hiring managers or recruiters, be ready to share specific examples of how you've driven sales growth and hit targets in your previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about innovative ideas you could bring to the table to help them grow even further.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Sales Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Manager role. Highlight your sales achievements, especially in medical devices or similar fields, and showcase your experience with NHS relationships. We want to see how you can drive sales growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Share specific examples of how you've met ambitious targets and built strong relationships in the past. Let us know what makes you tick!
Showcase Your Data Skills: Since this role involves data-driven decision-making, be sure to mention your experience with KPIs and performance monitoring. We love candidates who can use data to guide their strategies, so don’t hold back on those numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in the running for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Bluetree Recruits
✨Know Your Numbers
As a Regional Sales Manager, you'll need to demonstrate your ability to drive sales and hit targets. Brush up on your past sales figures, KPIs you've set, and how you've used data to make decisions. Be ready to discuss specific examples of how you’ve achieved growth in previous roles.
✨Showcase Your NHS Knowledge
Understanding the NHS landscape is crucial for this role. Familiarise yourself with ICB/ICS structures and formulary processes. During the interview, highlight any existing relationships you have within the NHS and how they can benefit the company.
✨Demonstrate Leadership Skills
This position requires hands-on leadership, so be prepared to talk about your experience in coaching and developing sales teams. Share specific instances where you’ve motivated your team to exceed targets or implemented innovative sales methods that led to success.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle underperforming areas. Think of examples where you've identified issues and implemented action plans. This will show your proactive approach and strategic thinking, which are key for this role.
