instantprint is the UK’s largest online-printer, helping over a million small businesses create and buy print products that make them look exceptional. We are looking for a commercially-minded Performance Marketing Manager to own and grow our acquisition channels. This role sits at the centre of how customers find us — from paid search to the newest frontier of discovery, Generative Engine Optimisation (GEO), where customers increasingly find brands through AI assistants and answer engines rather than traditional search results. You’ll be responsible for the full performance marketing mix, plus identifying and testing new acquisition channels. Above all, you will be responsible for return on investment. Every channel you run, every test you launch, and every pound of budget you deploy should be justified by the revenue and profit it drives, not by vanity metrics. This is a hands‑on, high‑ownership role suited to someone who is equally comfortable building a bid strategy in Google Ads, briefing technical SEO fixes to a dev team, and pitching a new channel test to senior stakeholders with a clear ROI case attached. About the position: Salary range £50,000 - £60,000, depending on experience This position is office based, 5 days a week, at our site in Manvers, Rotherham. Permanent, full‑time Monday to Friday, 40 hours per week Key Responsibilities: Paid Search Own strategy, budget allocation and continuous optimisation of paid search (Google Ads, Microsoft Ads) across a multi‑category product range. Set and manage target ROI by product category, continuously reallocating spend towards the highest‑margin, highest‑return activity. Build and refine bidding strategies, campaign structures, and audience/keyword targeting to reduce wasted spend. Partner with analytics/BI to ensure accurate conversion tracking, attribution and reporting of true marketing contribution (not just platform‑reported conversions). GEO (Generative Engine Optimisation) Develop instantprint’s approach to visibility in AI‑driven search and answer engines (e.g. ChatGPT, Google AI Overviews), ensuring our products and content are structured to be found, cited and recommended. Audit and improve how our site and content are understood by AI crawlers and large language models, working with web/dev teams on structured data, content clarity and technical accessibility. Stay ahead of how customers’ search and discovery behaviour is shifting, and adapt strategy accordingly. Work with web and product teams to fix SEO crawlability, indexation and structured data issues, and to improve page experience and rankings. Work with the eCommerce we know how to celebrate success. Financial Wellness: Enrolment in our company pension scheme. Rewards: Access to various discounts via Bluetree Rewards, weekend break giveaways, and long‑service gifts to mark your milestones, starting from year 1! Career Development: We champion personal development with a wide range of internal and external training opportunities available. Fitness: Save on a new bike with our Cycle to Work scheme, or join our weekly football team to burn off some steam! Daily Comforts: Fuel your day with free fruit, snacks, and beverages in our modern canteen. Easy Commute: Free onsite parking at our state‑of‑the‑art facility. We are also ideally located for public transport, just minutes from Mexborough, Swinton, and Wombwell train stations. About Bluetree Group Bluetree Group is a fast‑growing, technology‑led print group, home to brands including Instantprint and Route 1 Print. We exist to make print buying easy and small businesses look exceptional. Established in 1989, Bluetree Group has grown to be the UK’s largest online printer. Based in Wath Upon Dearne (conveniently located near Sheffield, Rotherham, Barnsley, and Doncaster), our 165,000 sq. ft. facility is the heart of our operation. From the moment you walk through our doors, you’ll realise that our people are central to everything we do. Ready to grow with us? For Privacy information please follow this link to our privacy notice on our website under the home page egroup.co.uk #LI-Onsite #J-18808-Ljbffr
Performance Marketing Manager employer: Bluetree Group
Bluetree Group is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the dynamic field of e-commerce. With a strong emphasis on employee growth, you will have access to cutting-edge AI-assisted development tools and opportunities to work closely with diverse teams, enhancing your skills while contributing to impactful projects. Located in Rotherham, this hybrid role offers the perfect balance of flexibility and community engagement, making it an ideal place for those seeking meaningful and rewarding employment.
