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- Tasks: Lead membership growth and marketing strategies while driving business transformation initiatives.
- Company: Join a vibrant organisation representing the UK tech sector with over 1,100 members.
- Benefits: Enjoy a competitive salary, discretionary bonus, and flexible working options.
- Why this job: Shape the future of the tech community and make a real impact through innovative strategies.
- Qualifications: Proven experience in business transformation, marketing, and team leadership required.
- Other info: This is a full-time, one-year fixed-term contract based in London with hybrid work options.
The predicted salary is between 64000 - 80000 £ per year.
Location: London / Hybrid
Salary: £80,000 - £100,000 per annum based upon experience plus discretionary bonus and comprehensive benefits
Job Type: Full-Time, Fixed Term Contract
Role Overview: We are seeking an Interim Director of Membership & Marketing to help us accelerate the growth of our thriving membership community, unlock value for our members, drive engagement, brand growth, and business transformation. The ideal candidate will be a forward-thinking leader with customer engagement and marketing experience in membership organisations or subscription businesses that has rolled out successful transformation projects across businesses previously. If you are a visionary leader passionate about driving business transformation and scaling impact, we invite you to apply for this exciting opportunity at the organisation.
Role Purpose: As the representative organisation for the vibrant UK tech sector, the organisation has grown its membership by nearly 35% in the last five years to over 1,100 members across industries and the country. Reporting to the CEO, this role will oversee the organisation's membership and marketing strategy while also working closely with the COO and Associate Director for Digital Transformation to drive three transformation projects across the business for scalable, rapid growth. The Interim Director of Membership & Marketing will be instrumental in leading the organisation's transformation towards a more personalised, data-driven, and proactive engagement model. In 2025, our focus is on delivering tailored, more valuable experiences for every member and stakeholder. By focusing the team towards leveraging advanced analytics, refining digital platform - including a new website launch - and integrating high-impact partnerships and services seamlessly, the successful candidate will drive transformation across the business. This is an opportunity to help shape the future of the organisation by playing a pivotal role in accelerating the organisation's mission and positioning it for long-term success.
Key Responsibilities:
- Spearhead business transformation initiatives to scale operations efficiently, leveraging digital tools and data-driven insights
- Oversee the organisation's membership growth strategy to expand engagement, retention, and value delivery
- Ensure processes and systems (such as business reporting via the CRM) support the delivery of membership and marketing excellence
- Lead the marketing function, ensuring we are crafting compelling campaigns and content strategies that elevate techUK's brand, attract and retain our members
- Oversee multi-channel communications, ensuring alignment with strategic goals and audience needs
- Support the marketing activities to help drive growth of the organisation and brand awareness
- Work with the team to identify and cultivate partnerships and collaborations to enhance the organisation's influence and service offering
- Lead and develop a high-performing well-established team instilling a culture of innovation and excellence. The internal team includes: Business Development, Membership Retention, Marketing, Events and Sponsorship, Communications
- Deliver monthly reporting on membership and marketing performance to the programme teams and senior leadership teams.
- Present board papers for the Membership, Finance and Performance and Main Board
Skills, Knowledge and Expertise:
Core Competencies:
- Transformation Project Leadership - able to motivate teams, communicate the vision, and foster a culture of adaptability and learning, to drive organisational change
- Critical Thinking - Ability to review the data, develop and implement high-level strategies to drive membership and growth
- Leadership & Team Development - Experience in leading and inspiring teams to achieve ambitious goals
- Business Acumen - an understanding of commercials, market environments, value propositions, and scaling strategies
- Data-Driven Decision-Making - Proficiency in utilising analytics to optimise marketing and engagement efforts, and reporting back success to the wider organisation
- Stakeholder Management - Skilled in building strong relationships with board members, key members, partners, and internal teams
- Innovation & Agility - Adaptability in navigating change and identifying growth opportunities
Essential Knowledge and Experience:
- Experience driving business transformation and scalable growth strategies at a senior level
- Proven track record in subscription growth, engagement, and retention within a tech business, subscription business, business trade body, business association or similar organisation
- Expertise in digital marketing, brand strategy, and multi-channel campaigns
- Strong commercial awareness and ability to develop value-driven propositions
Desired Knowledge and Experience:
- Experience in leading the successful implementation of new AI solutions, CRM, marketing automation, and digital transformation tools across a business
- Understanding of the UK technology sector
Additional Information: This is a 1 year fixed term contract on a full time basis, based out of the organisation's London offices, however, we are open to considering flexible working arrangements.
Interim Director of Membership and Marketing (FTC 1 year) employer: BluetownOnline
Contact Detail:
BluetownOnline Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Director of Membership and Marketing (FTC 1 year)
✨Tip Number 1
Network with professionals in the tech sector and membership organisations. Attend industry events or webinars to connect with potential colleagues and leaders who can provide insights into the role and the organisation's culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and membership engagement. Being knowledgeable about current tools and strategies will help you demonstrate your expertise during discussions with the hiring team.
✨Tip Number 3
Prepare to discuss specific examples of successful transformation projects you've led in the past. Highlight how you used data-driven insights to drive growth and engagement, as this aligns closely with the role's requirements.
✨Tip Number 4
Research the organisation's current membership strategies and marketing initiatives. Understanding their existing framework will allow you to propose innovative ideas that could enhance their approach and show your commitment to their mission.
We think you need these skills to ace Interim Director of Membership and Marketing (FTC 1 year)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in membership organisations or subscription businesses. Focus on your leadership roles and any transformation projects you've successfully led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving business transformation and scaling impact. Mention specific examples of how you've used data-driven insights to enhance member engagement and retention.
Showcase Your Skills: Emphasise your critical thinking and stakeholder management skills. Provide examples of how you've built strong relationships with board members and partners, and how you've motivated teams to achieve ambitious goals.
Highlight Relevant Achievements: Include quantifiable achievements related to membership growth and marketing excellence. For instance, mention any successful campaigns you've led that resulted in increased engagement or retention rates.
How to prepare for a job interview at BluetownOnline
✨Showcase Your Transformation Experience
Be prepared to discuss specific examples of how you've successfully led transformation projects in previous roles. Highlight your ability to motivate teams and communicate a clear vision, as this is crucial for the Interim Director position.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on data analytics, come equipped with examples of how you've used data to drive marketing strategies and improve member engagement. This will show your proficiency in leveraging insights for business growth.
✨Understand the Membership Landscape
Familiarise yourself with the current trends and challenges in membership organisations, particularly within the tech sector. Being knowledgeable about the industry will help you articulate how you can contribute to the organisation's goals.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've built relationships with key stakeholders in the past. Be ready to share your approach to managing diverse interests and ensuring alignment with strategic goals, as this is vital for the role.
