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- Tasks: Oversee ad inventory and ensure optimal revenue generation through troubleshooting and delivery.
- Company: Join Rakuten Viber, a leading app connecting millions globally.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a super-app journey, influencing user connections and driving revenue.
- Qualifications: 2+ years in ad operations; strong knowledge of Google Ad Manager and programmatic advertising required.
- Other info: Publisher experience is a must; work closely with sales and product teams.
The predicted salary is between 36000 - 60000 £ per year.
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. Viber is looking for an Advertising Specialist. This role focuses on overseeing ad inventory, working with Clients and partners (SSPs, DSPs, Networks), ensuring optimal revenue generation, and troubleshooting and delivery issues. The ideal candidate will have a strong understanding of ad tech, programmatic buying, header bidding, and analytics tools. This role will support the Advertising Team in their commercial and technical effort. This role has cross-team functionality and requires working with the product team on a variety of tasks. Publisher experience is Must. Responsibilities Campaigns setup and monitoring. Operational leg of programmatic curation, PD and PG campaigns. Viber Exchange floor. Supporting the configuration of programmatic A/B testing, experiments. Follow the ad delivery process, ensuring correct implementation and functioning across different channels. Troubleshoot ad serving issues, system discrepancies, and latency concerns. Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations. Assist with new partner technical optimisation post onboarding. Manage and maintain a healthy ads.txt ID list. Active part of driving revenue growth in line with the company and programmatic targets. Report on bidding trends and guide sales on deal opportunities. Ensure compliance with GDPR, CCPA, and other privacy regulations . Work with internal stakeholders to ensure brand safety and compliance with ad policies. Technical support of the partners\’ QBR preparation . Supporting smaller technical projects and action plans based on partner feedback. Assisting with Google support tickets in case of technical issues. Requirements 2+ years of experience in ad operations, programmatic advertising, or SSP management . Publisher experience is a MUST. Strong operational knowledge of Google Ad Manager (GAM), Prebid.js, OpenRTB, and header bidding . Hands-on experience working with SSPs such as Magnite, Xandr, PubMatic, OpenX, and Index Exchange . Familiarity with ad serving, programmatic auctions, and yield optimization . Experience with mobile app monetization and SDK-based ad integrations. Experience working with both product and commercial teams. Passionate about ad operation and have a commercial mindset. Good knowledge of Microsoft Excel and Data Visualization tools. #J-18808-Ljbffr
Advertising Specialist employer: BlueSnap, Inc
Contact Detail:
BlueSnap, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Specialist
✨Tip Number 1
Familiarise yourself with the specific ad tech tools mentioned in the job description, such as Google Ad Manager and Prebid.js. Having hands-on experience or even a solid understanding of these platforms will give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the advertising and programmatic space. Engaging with industry peers can provide insights into current trends and challenges, which you can bring up during your conversations with us.
✨Tip Number 3
Prepare to discuss your previous experiences with ad operations and how you've successfully managed campaigns. Be ready to share specific examples that highlight your problem-solving skills and ability to troubleshoot ad serving issues.
✨Tip Number 4
Stay updated on privacy regulations like GDPR and CCPA, as compliance is crucial in this role. Demonstrating your knowledge of these regulations will show us that you're serious about maintaining brand safety and adhering to industry standards.
We think you need these skills to ace Advertising Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ad operations and programmatic advertising. Emphasise your familiarity with tools like Google Ad Manager and any specific SSPs you've worked with.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ad operations and how your skills align with the role at Rakuten Viber. Mention specific experiences that demonstrate your ability to troubleshoot ad serving issues and work with cross-functional teams.
Showcase Technical Skills: Clearly outline your technical skills related to ad tech, including any hands-on experience with Prebid.js, OpenRTB, and header bidding. This will help you stand out as a candidate who can hit the ground running.
Highlight Compliance Knowledge: Since compliance with GDPR and CCPA is crucial, mention any experience you have in ensuring brand safety and adhering to privacy regulations in your previous roles.
How to prepare for a job interview at BlueSnap, Inc
✨Know Your Ad Tech
Make sure you brush up on your knowledge of ad tech, programmatic buying, and header bidding. Be prepared to discuss specific tools like Google Ad Manager and Prebid.js, as well as your experience with SSPs. This will show that you have the technical expertise needed for the role.
✨Demonstrate Problem-Solving Skills
Since troubleshooting is a key part of the job, think of examples from your past experience where you've successfully resolved ad serving issues or system discrepancies. Highlight your analytical skills and how you approach problem-solving in a fast-paced environment.
✨Showcase Your Collaboration Experience
This role requires working closely with various teams, so be ready to share examples of how you've collaborated with sales, product, or other teams in previous roles. Emphasise your ability to communicate effectively and work towards common goals.
✨Understand Compliance and Brand Safety
Familiarise yourself with GDPR, CCPA, and other privacy regulations relevant to advertising. Be prepared to discuss how you ensure compliance and brand safety in your campaigns, as this is crucial for maintaining trust with clients and users.
