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- Tasks: Lead new business development and secure opportunities across Northern Europe.
- Company: Join Samy Alliance, a top marketing group excelling in social media and influencer strategies.
- Benefits: Enjoy flexible hybrid working, a birthday bank holiday, and a 3pm finish every Friday.
- Why this job: Be part of a dynamic team driving innovative campaigns for global brands.
- Qualifications: 6-10 years in business development with expertise in social-first marketing and paid media.
- Other info: Experience with tools like Sprinklr is a plus; strong communication skills are essential.
The predicted salary is between 43200 - 72000 £ per year.
Social network you want to login/join with:
Commercial/New Business Director, London
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Client:
Bluequo
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
290dfb322afd
Job Views:
6
Posted:
12.07.2025
Expiry Date:
26.08.2025
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Job Description:
Job Description
About Samy Alliance
Samy Alliance is an award-winning integrated marketing and communications group specialising in social media intelligence , influencer marketing , digital content , paid media , and social commerce . With a global footprint and local market expertise, we help brands connect meaningfully with audiences through culturally relevant, data-driven strategies. We work with some of the world’s most recognisable brands, delivering bold, results-driven campaigns that blend creativity with innovation.
The Role
We are seeking an experienced and commercially driven New Business Director to lead our growth agenda across Northern Europe. This is a senior, high-impact role for a relationship builder and digital native who understands the evolving landscape of social-first marketing. You will be responsible for identifying and securing new business opportunities across key verticals including retail, FMCG, tech, lifestyle, and beauty.
The ideal candidate has a deep understanding of the social and influencer marketing ecosystem , experience in paid media strategy , and is fluent in the social commerce space. Familiarity with Sprinklr or other enterprise social media platforms is preferable, enabling you to bring a data-led, performance-focused approach to client acquisition.
Key Responsibilities
- Lead New Business Development in Northern Europe, identifying and converting strategic opportunities across target markets.
- Own the sales pipeline from prospecting through to pitch and negotiation, collaborating with strategy, creative, and media teams to deliver high-impact proposals.
- Managing an SDR Sales team to provide direction and also convert meetings generated by the sales function.
- Build and nurture relationships with senior marketing leaders, brand directors, and procurement teams in both direct-to-consumer and enterprise organisations.
- Develop regional go-to-market strategies , aligned with global objectives, local trends, and sector-specific growth opportunities.
- Use platforms like Sprinklr to demonstrate how data and audience insights inform smarter creative, influencer selection, campaign measurement, and content optimisation.
- Work closely with the global growth and marketing team to contribute to thought leadership , outbound marketing campaigns, and industry visibility across events and panels.
- Champion Samy’s integrated capabilities , particularly in influencer marketing, paid social, social commerce, digital creative, and content amplification.
Requirements
- 6–10 years of business development or commercial leadership within an agency, martech, media, or influencer network environment.
- Proven success in growing revenue pipelines and closing complex deals with global or regional brands.
- Strong understanding of social-first strategies , including influencer marketing, paid media (Meta, TikTok, YouTube), and commerce activation.
- Experience using tools such as Sprinklr .
- Excellent communicator, confident presenting to C-level stakeholders and representing the agency in the market.
- Strong commercial acumen with the ability to articulate ROI, KPIs, and performance-based solutions.
Benefits
- Workplace pension scheme
- SHARE Birthday bank holiday in November
- 3pm finish every Friday
- Flexible hybrid working
- Gympass
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Commercial/New Business Director employer: BlueQuo
Contact Detail:
BlueQuo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial/New Business Director
✨Tip Number 1
Network strategically within the marketing and communications industry. Attend relevant events, webinars, and conferences where you can meet potential clients and industry leaders. Building relationships in person can significantly enhance your chances of landing a role like the New Business Director.
✨Tip Number 2
Familiarise yourself with the latest trends in social media and influencer marketing. Follow industry thought leaders on platforms like LinkedIn and Twitter to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Showcase your understanding of data-driven strategies by discussing case studies or examples from your previous roles. Be prepared to explain how you've used data to inform decisions and drive results, as this is crucial for the role at Samy Alliance.
✨Tip Number 4
Prepare to articulate your commercial acumen clearly. Be ready to discuss how you've successfully grown revenue pipelines and closed deals in the past. Highlighting your ability to communicate ROI and KPIs will set you apart from other candidates.
We think you need these skills to ace Commercial/New Business Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Commercial/New Business Director position. Tailor your application to highlight relevant experience in business development and social-first marketing.
Craft a Compelling CV: Your CV should clearly showcase your experience in business development, particularly within the agency or martech sectors. Highlight specific achievements related to revenue growth and client acquisition, using metrics where possible.
Write a Strong Cover Letter: In your cover letter, express your passion for social media intelligence and influencer marketing. Discuss how your skills align with the company's goals and how you can contribute to their growth in Northern Europe.
Showcase Relevant Skills: Make sure to mention your familiarity with tools like Sprinklr and your understanding of social commerce. Emphasise your ability to build relationships with senior stakeholders and your experience in leading teams to success.
How to prepare for a job interview at BlueQuo
✨Research the Company
Before your interview, make sure to thoroughly research Samy Alliance. Understand their services, recent campaigns, and their position in the market. This will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Experience
Prepare to discuss your previous experience in business development and how it relates to the role. Highlight specific examples where you've successfully grown revenue pipelines or closed complex deals, especially in social-first marketing.
✨Demonstrate Your Knowledge of Social Media Tools
Familiarise yourself with tools like Sprinklr and be ready to discuss how you've used data and audience insights in your past roles. This will demonstrate your technical proficiency and understanding of the digital landscape.
✨Prepare Questions for Them
Have a list of insightful questions ready to ask during the interview. This could include inquiries about their growth strategies, team dynamics, or how they measure success in new business development. It shows you're engaged and thinking critically about the role.