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- Tasks: Create and execute engaging email campaigns to boost audience engagement for B2B events.
- Company: Join Blueprint Event Company, a leader in B2B exhibitions and conferences.
- Benefits: Full-time role with opportunities for career growth in a dynamic environment.
- Why this job: Make an impact in the exciting world of international events and marketing.
- Qualifications: 2-3 years of marketing experience, especially in B2B or events.
- Other info: Collaborative team culture with a focus on innovation and community building.
The predicted salary is between 30000 - 42000 £ per year.
Location: Hove, UK
Type: Full-time, permanent
About Us
Blueprint Event Company empowers businesses and professionals by facilitating meaningful connections through B2B exhibitions and conferences. Operating across the manufacturing and engineering sectors, our flagship event brands deliver high-impact experiences in the USA, Middle East and Germany. We pride ourselves on being at the forefront of industry engagement, audience insight and community building.
Job Summary
We are looking for a confident, detail-oriented and results-driven Marketing Executive to join our growing team. This role has a strong focus on email marketing and audience engagement, supported by social media activity and direct outreach to key industry segments. You’ll play a crucial role in growing and engaging audiences across our industry-leading events by crafting compelling email campaigns, building targeted data segments, and working closely with internal teams to ensure our messaging resonates with the right people at the right time. This is an excellent opportunity for a proactive marketer with 2–3+ years’ experience who thrives in a fast-paced, collaborative environment and wants to develop their career within international B2B events.
Key Responsibilities
- Plan, create and execute email marketing campaigns across the full event lifecycle (pre-, during and post-event) to drive engagement and visitor registrations.
- Build and manage segmented data lists to deliver targeted, relevant messaging to key audience groups, including VIPs and strategic partners.
- Analyse email and campaign performance using reporting tools and insights to continually optimise engagement and conversions.
- Contribute to the growth of event audiences through research, targeted outreach and relationship building.
- Support social media activity, in collaboration with the wider marketing team.
- Assist with community building and relationship management across priority audience segments.
- Collaborate with Event Directors, Conference Directors, Sales and Marketing colleagues to identify key audiences and align messaging.
- Write clear, engaging copy for emails, newsletters, social media and other marketing materials.
- Maintain organised records of marketing activity and campaign performance.
- Support on-site audience engagement at events when required.
Requirements & Skills
Essential:
- 2–3+ years’ experience in a marketing role, ideally within B2B and/or events.
- Strong experience using email marketing platforms (e.g. Mailchimp, Dotdigital, HubSpot).
- Excellent written and verbal English, with the ability to produce engaging, persuasive audience communications.
- Strong organisational skills with meticulous attention to detail.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Positive, proactive mindset with a willingness to learn and use initiative.
Desirable:
- Experience building and managing marketing data lists and segments.
- Social media management or community engagement experience.
- Familiarity with analytics tools (e.g. Google Analytics).
- Experience supporting international events or exhibitions.
Marketing Executive in Hove employer: Blueprint Event Company
Contact Detail:
Blueprint Event Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Hove
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, email strategies, and any successful projects you've worked on. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored message expressing your interest and how you can add value to their team. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We’ve got all the latest job openings listed there, and it’s the best way to ensure your application gets seen by the right people. Plus, it’s super easy to navigate!
We think you need these skills to ace Marketing Executive in Hove
Some tips for your application 🫡
Show Your Personality: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your own style into your cover letter and CV. Make it engaging and relatable, just like the events we create.
Tailor Your Application: Make sure to tailor your application specifically for the Marketing Executive role. Highlight your relevant experience in email marketing and audience engagement, and show us how your skills align with our needs. A personalised touch goes a long way!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to break up information and make it digestible. Remember, we’re looking for clarity in communication!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at Blueprint Event Company
✨Know Your Audience
Before the interview, take some time to research Blueprint Event Company and their recent events. Understanding their target audience and the specifics of their B2B exhibitions will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Email Marketing Skills
Since the role focuses heavily on email marketing, be prepared to discuss your experience with platforms like Mailchimp or HubSpot. Bring examples of successful campaigns you've executed, including metrics that demonstrate your impact on engagement and conversions.
✨Demonstrate Your Organisational Skills
Highlight your ability to manage multiple campaigns and deadlines. Share specific examples of how you've kept projects organised in fast-paced environments, as this will resonate well with the team’s need for a detail-oriented marketer.
✨Engage with Their Community
Discuss any experience you have with community building or social media management. Mention how you’ve engaged audiences in the past and how you can contribute to their ongoing efforts in relationship management and audience engagement.
