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For Companies At a Glance
- Tasks: Lead and grow B2B events, manage sales teams, and build key industry relationships.
- Company: Blueprint Event Company connects businesses through top-notch exhibitions and conferences globally.
- Benefits: Enjoy travel opportunities, a dynamic work environment, and the chance to shape industry events.
- Why this job: Join a fast-paced team, make impactful connections, and drive innovation in the event space.
- Qualifications: Experience in B2B events, strong leadership skills, and a knack for sales are essential.
- Other info: Fluency in English is required; additional languages are a bonus.
The predicted salary is between 43200 - 72000 £ per year.
About Us
Blueprint Event Company is dedicated to empowering businesses and professionals by facilitating connections and delivering a competitive edge through world-class B2B exhibitions and conferences. With a focus on the manufacturing and engineering sectors, our event brands are at the forefront of industry engagement across North America, the Middle East, and Europe.
The Role
We are seeking a driven and strategic Event Director to lead the commercial growth of Lubricant Expo North America. This is a sales-focused leadership role suited to a commercially minded individual with strong B2B event experience, team management skills, and the ability to build relationships with senior stakeholders.
Key Responsibilities
- Commercial Leadership
- Set and deliver the commercial strategy aligned to company objectives.
- Lead and coach a high-performing sales team.
- Drive new revenue streams across sponsorship, content, partnerships, and digital.
- Event Strategy & Growth
- Shape and implement the event growth roadmap.
- Build relationships with key stakeholders, sponsors, and partners.
- Monitor industry trends and adjust positioning and pricing accordingly.
- Develop and deliver strategic proposals to high-value prospects.
- Content & Experience
- Oversee conference and content development with our conference and marketing teams.
- Innovate new features, formats, and networking opportunities to enhance event value.
- Stakeholder & Industry Engagement
- Represent the brand at trade shows, conferences, and key networking events.
- Build relationships with senior leaders, media, and associations within the industry.
- Sales & Business Development
- Maintain a strong pipeline of leads using databases, referrals, and research.
- Lead outbound campaigns across calls, email, LinkedIn, and video.
- Own the entire sales cycle—from outreach to deal closure and client onboarding.
- Manage CRM (Salesforce preferred), ensuring accurate reporting and forecasting.
- Client Relationship Development
- Consult and support clients in achieving their goals through event participation.
- Deliver an outstanding onboarding experience for new customers.
- Cross-Functional Collaboration
- Work closely with marketing, content, and operations to align messaging and execution.
- Feed market insights back into event planning and development.
- Travel & Representation
- Attend and represent Blueprint at industry events across the USA, Europe, and the Middle East.
Essential Skills & Experience
- Proven success as an Event Director or Senior Event Manager on major B2B events.
- Strong P&L ownership and a history of exceeding commercial targets.
- Experience managing and motivating sales teams.
- Knowledge of sectors like lubricants, chemicals, or advanced manufacturing (advantageous).
- Excellent cold-calling and telephone sales skills.
- Confident in speaking with C-suite decision-makers.
- Familiarity with CRM systems, ideally Salesforce.
- Exceptional communication and negotiation skills.
- Highly organised, with excellent follow-up discipline.
Personal Qualities
- Entrepreneurial and commercially driven.
- Strong leadership presence and ability to motivate others.
- Ambitious, results-oriented, and proactive.
- Culturally aware and personable with international clients.
- Able to thrive in a fast-paced, high-growth environment.
Other Requirements
- Fluent in English (additional languages like German, Spanish or Arabic are a plus).
- Eligible to work in the UK and travel internationally without restrictions.
- Willingness to travel internationally for events and meetings.
Event Director employer: Blueprint Event Company
Contact Detail:
Blueprint Event Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Director
✨Tip Number 1
Network strategically within the B2B event industry. Attend relevant trade shows and conferences to meet potential stakeholders and sponsors. Building these relationships can give you an edge when applying for the Event Director role.
✨Tip Number 2
Familiarise yourself with the latest trends in the manufacturing and engineering sectors. Understanding the market landscape will help you demonstrate your knowledge during interviews and show how you can drive growth for Lubricant Expo North America.
✨Tip Number 3
Showcase your leadership skills by volunteering for roles that require team management or project oversight. This experience will be invaluable in demonstrating your ability to lead a high-performing sales team, which is crucial for the Event Director position.
✨Tip Number 4
Brush up on your CRM skills, particularly with Salesforce. Being proficient in managing customer relationships and reporting will not only enhance your application but also prepare you for the responsibilities of the role.
We think you need these skills to ace Event Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B events, sales leadership, and team management. Use specific examples that demonstrate your success in exceeding commercial targets and managing high-performing teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the event industry and your strategic vision for the role of Event Director. Mention how your skills align with Blueprint Event Company's objectives and your understanding of the manufacturing and engineering sectors.
Highlight Key Achievements: In your application, emphasise key achievements related to revenue growth, stakeholder engagement, and successful event execution. Use metrics where possible to quantify your impact, such as percentage increases in sponsorship or attendance.
Showcase Your Communication Skills: Since the role requires excellent communication and negotiation skills, ensure your application reflects your ability to engage with C-suite decision-makers. Consider including examples of successful negotiations or partnerships you've developed in previous roles.
How to prepare for a job interview at Blueprint Event Company
✨Showcase Your B2B Event Experience
Make sure to highlight your previous experience in managing B2B events, especially in the manufacturing or engineering sectors. Be prepared to discuss specific examples of how you've driven commercial growth and exceeded targets in past roles.
✨Demonstrate Leadership Skills
As an Event Director, you'll need to lead a sales team effectively. Share your experiences in coaching and motivating teams, and provide examples of how you've successfully managed people to achieve results.
✨Prepare for Stakeholder Engagement
Since building relationships with senior stakeholders is crucial, come ready with strategies on how you would approach this. Discuss your methods for engaging with C-suite decision-makers and how you’ve successfully navigated these relationships in the past.
✨Understand Industry Trends
Familiarise yourself with current trends in the lubricants and advanced manufacturing sectors. Be prepared to discuss how you would adapt event strategies based on these trends and what innovative features you could bring to enhance event value.
