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- Tasks: Lead content marketing strategy and create engaging multimedia content for B2B events.
- Company: Dynamic events company producing leading exhibitions and conferences globally.
- Benefits: Full-time role with opportunities for international travel and professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Join a creative team and shape impactful content that drives industry connections.
- Qualifications: 7+ years in content marketing with strong storytelling and SEO skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Hove, UK
Type: Full-time, permanent
Reports to: Marketing Director
About Us
We’re a small, dynamic events company producing three leading B2B exhibitions and conferences each year — in Germany, North America, and Dubai. Our events bring together senior professionals, thought leaders, and innovative businesses from across our target industries. We’re passionate about creating engaging experiences and high-quality content that drives meaningful connections year‑round.
We’re now looking for a creative and proactive Content Marketing Manager to lead the content and social media strategy across our event portfolio. This is a hands‑on role perfect for someone who thrives in a fast‑paced environment and enjoys working collaboratively with a small but ambitious team.
Key Responsibilities
Content Strategy & Leadership
- Develop and lead a comprehensive content marketing strategy aligned with the company’s growth objectives, event portfolio, and brand vision.
- Oversee the planning, creation, and distribution of high‑performing content across multiple channels to drive audience engagement and lead generation.
- Use data‑driven insights to refine strategy, test new formats, and optimise content performance.
- Foster creativity, accountability, and best practice across all content output.
- Collaborate closely with Event Directors to ensure consistency of messaging, tone, and visual identity across all campaigns.
Social Media & Community Development
- Set the strategic direction for social media activity across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Oversee the creation of impactful, campaign‑led content calendars that strengthen community engagement and brand visibility.
- Monitor performance metrics, providing strategic insights and recommendations to enhance audience growth and retention.
Content Creation & Brand Storytelling
- Lead the development of compelling multimedia content (copy, graphics, and video) that communicates the value and vision of our events and brands.
- Drive innovation in content formats, including thought‑leadership pieces, podcasts, video interviews, and live event storytelling.
- Ensure all content aligns with brand tone and strategic objectives, maintaining exceptional standards of quality and creativity.
- Partner with the Design team to deliver visually striking, on‑brand digital assets that elevate campaign impact.
Website, SEO & Digital Optimisation
- Oversee content governance across event websites, ensuring accuracy, consistency, and performance against key SEO metrics.
- Define and execute a blog and thought‑leadership content plan that positions our events as industry leaders and drives organic growth.
- Work with digital specialists to analyse site performance, implement SEO best practices, and improve conversion pathways.
Event Content & Asset Management
- Direct the creation and curation of content before, during, and after each event — ensuring assets are leveraged to extend brand visibility year‑round.
- Manage relationships with photographers, videographers, and other content partners to capture and repurpose impactful event materials.
- Oversee digital asset management processes, ensuring all content is properly archived, tagged, and accessible across teams.
Market Intelligence & Innovation
- Stay ahead of trends in B2B events, content marketing, and digital engagement — proactively identifying new tools, channels, and creative opportunities.
- Benchmark against competitors and industry best practice to continually elevate our approach and content impact.
About You
- 7+ years’ experience in content marketing, digital marketing, or brand communications — ideally within B2B events, media, or publishing.
- Proven track record developing and executing content strategies that drive measurable growth and engagement.
- Exceptional storytelling, copywriting, and editorial skills with the ability to craft content for diverse audiences and channels.
- Strong, proven understanding of SEO, analytics, and content performance metrics to guide optimisation and ROI.
- Experienced in managing agency partners, and collaborating cross‑functionally with team members and senior leaders.
- Highly organised with the ability to balance strategic priorities and hands‑on delivery across multiple projects.
- A forward‑thinking creative with an eye for design, innovation, and emerging digital trends.
- Willingness to travel internationally to key events (Europe, North America, Middle East).
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Content Marketing Manager employer: Blueprint Event Company
Contact Detail:
Blueprint Event Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the field. Don’t be shy—introduce yourself and share your passion for content marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content creation and strategy. Include case studies, blog posts, and any multimedia content you've developed. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Leverage social media to your advantage! Follow companies you're interested in, engage with their content, and join relevant groups. This not only keeps you informed but also helps you build relationships with key players in the industry.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Tailor your application to showcase how your experience aligns with our goals, and don’t forget to highlight your creativity and strategic thinking in content marketing.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When applying for the Content Marketing Manager role, let your creativity shine through! Use engaging language and showcase your unique style in your application. We want to see how you can bring our brand's voice to life.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in content marketing and B2B events. We love seeing how your background aligns with our goals, so don’t hold back on those specific achievements!
Be Data-Driven: Since we value data-driven insights, include examples of how you've used analytics to refine content strategies in the past. Show us how you measure success and optimise performance — it’s a big part of what we do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Blueprint Event Company
✨Know Your Content Inside Out
Make sure you’re well-versed in the company’s content marketing strategy and recent campaigns. Familiarise yourself with their tone, style, and the types of content they produce. This will not only show your enthusiasm but also help you discuss how your experience aligns with their needs.
✨Showcase Your Creativity
Prepare to share examples of innovative content you've created in the past. Whether it’s a successful social media campaign or a compelling blog post, be ready to discuss the thought process behind your ideas and how they drove engagement. This is your chance to shine!
✨Be Data-Driven
Since the role involves using data to refine strategies, come prepared with insights from your previous roles. Discuss how you’ve used analytics to optimise content performance and what metrics you consider most important. This will demonstrate your analytical skills and strategic thinking.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company’s future. Inquire about upcoming events, their vision for content marketing, or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.