At a Glance
- Tasks: Lead transformative user enablement and retention processes in a dynamic tech environment.
- Company: Join BlueOptima, a global leader in software engineering optimisation.
- Benefits: Enjoy 32 days holiday, flexible work options, and sponsored learning opportunities.
- Other info: Rapid career growth and a supportive, creative team await you!
- Why this job: Make a real impact on product strategy and user engagement in a high-performance culture.
- Qualifications: 4+ years in B2B SaaS Product Marketing with strong copywriting skills.
The predicted salary is between 51000 - 60000 £ per year.
Company Description
BlueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineers. Our technology is used by some of the world’s largest organisations, including nine of the world’s top twelve Universal Banks. This successful product uptake has led to rapid expansion of our company. We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 120 individuals from more than 20 different countries.
Job Description
We are seeking an experienced Product Marketing professional to join our team and run a transformative user enablement and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi‑channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer‑centric environment where usage and retention are paramount. Join us in redefining how our product interacts with its users and plays a part in their success to transform to high performing software development organisations.
Roles and Responsibilities
- Positioning, Messaging & Market Intelligence
- Persona & Value Definition: Define ideal executive (VP/CTO) and technical user personas (Developer, SecOps Engineer, Team Lead), crafting clear, differentiated messaging that communicates both ROI (buyer) and usability (user).
- Competitive Strategy: Serve as the competitive intelligence expert, creating tactical battlecards and objection‑handling narratives for the revenue teams.
- Go‑to‑Market (GTM) and Launch Execution
- GTM Strategy & Execution: Lead the development and execution of holistic GTM plans for new products and features across all product stages, including upsells and cross‑sells.
- Lifecycle Activation Management: Design the messaging, orchestration, and content for the automated campaigns (email/in‑app) aimed at driving Activation Rate.
- Launch Success: Design campaigns and own the creation of all public‑facing launch content (blogs, press releases, webinars) aimed at driving initial activation and building market excitement.
- Revenue and Internal Enablement
- Sales & Success Enablement: Develop and co‑own the foundational sales toolkit (pitch decks, demo scripts, FAQs, collateral) to empower Sales to close deals, and enable Success teams on commercial value for new releases.
- Marketing Assets: Coordinate with Marketing to develop core revenue collateral, including solution datasheets and targeted campaign assets.
- Customer Advocacy & Insights
- Advocacy Generation: Proactively collaborate with CS to capture customer stories and successful outcomes, creating high‑impact case studies and testimonials for external reference.
- Market Feedback Loop: Synthesize high‑level market trends, competitive movements, and customer testimonials to inform and adjust the Product strategy.
- Metrics and Reporting
- Performance Tracking: Define and monitor KPIs to track marketing campaign effectiveness and high‑level trends in product adoption, customer usage, and retention.
- Strategic Reporting: Provide regular reports to management, interpreting the commercial success of market initiatives based on adoption data (sourced from the PSM) to refine messaging and GTM strategy.
Qualifications
Minimum 4+ years of experience in a B2B SaaS Product Marketing role. Demonstrable track record of executing end‑to‑end GTM strategies and building sales enablement programs. Exceptional copywriting skills and the ability to translate technical features into clear, compelling customer benefits.
Additional Information
At BlueOptima, we focus on building your skills and competencies to enable you to progress in your career. Using a clearly defined career framework, with objective goals and metrics, you will have full control over your future success. Next steps for this role could include: Senior Product Marketer, Customer Marketing, Growth Marketing and Content Marketing.
Why join our team?
- Global team with a creative, innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee.
Benefits
- 32 days of holidays (including bank holidays)
- Annual Leave Purchase - up to 5 days
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
Salary and Bonus
Salary: £51,000 - 60,000 per annum, dependent upon experience. Bonus: £3K - KPI focused.
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
Product Marketing Manager employer: BlueOptima
At BlueOptima, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that fosters creativity and innovation. Our London office provides a unique opportunity for rapid career growth, supported by comprehensive training programmes and a clearly defined career framework, allowing you to shape your own success story in the dynamic field of product marketing. With generous benefits such as 32 days of holiday, flexible working arrangements, and a pet-friendly environment, we are committed to ensuring our employees thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at BlueOptima on LinkedIn. Ask them about their experiences and any tips they might have for landing the Product Marketing Manager role. Personal connections can give you an edge!
✨Tip Number 2
Prepare for the interview by understanding BlueOptima's mission and values. Think about how your skills can help maximise the economic and social value in software engineering. Show us that you're not just a fit for the role, but for the company culture too!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've successfully executed GTM strategies or improved user engagement in past roles. We love hearing about real-life successes that demonstrate your impact.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows us that you’re genuinely interested in joining our team!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and any successful GTM strategies you've executed. We want to see how you can bring value to our team!
Show Off Your Copywriting Skills:Since exceptional copywriting is key for this role, include examples of your best work. Whether it's a blog post, marketing collateral, or a case study, let us see how you can translate technical features into compelling customer benefits.
Be Data-Driven:We love numbers! When discussing your past experiences, include metrics that showcase your success in driving user engagement and retention. This will help us understand how you measure success and adapt strategies accordingly.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at BlueOptima
✨Know Your Personas
Familiarise yourself with the ideal executive and technical user personas mentioned in the job description. Be ready to discuss how you would craft messaging that resonates with both VPs/CTOs and developers. This shows you understand the target audience and can tailor your strategies accordingly.
✨Showcase Your GTM Experience
Prepare to share specific examples of your past Go-to-Market strategies. Highlight any successful campaigns you've led, focusing on how you executed them across different product stages. This will demonstrate your hands-on experience and ability to drive product success.
✨Emphasise Customer Engagement
Since user engagement is key for this role, come equipped with ideas on how to foster a customer-centric environment. Discuss any previous initiatives you've implemented to increase user retention and engagement, showcasing your understanding of the importance of customer advocacy.
✨Metrics Matter
Be prepared to talk about how you track and measure the effectiveness of marketing campaigns. Share specific KPIs you've used in the past and how they informed your strategies. This will illustrate your analytical skills and commitment to data-driven decision-making.
