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- Tasks: Lead transformative user enablement and retention processes in a dynamic marketing role.
- Company: Join BlueOptima, a global leader in optimising software engineering performance.
- Benefits: Enjoy 32 days of holiday, career growth opportunities, and personal development plans.
- Why this job: Make a real impact by redefining product-user interactions and driving customer success.
- Qualifications: 4+ years in B2B SaaS Product Marketing with strong copywriting skills.
- Other info: Be part of a creative, innovative team with rapid career advancement.
The predicted salary is between 36000 - 60000 £ per year.
BlueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineers. Our technology is used by some of the world’s largest organisations, including nine of the world’s top twelve Universal Banks. This successful product uptake has led to rapid expansion of our company. We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 120 individuals from more than 20 different countries.
We are seeking an experienced Product Marketing professional to join our team and run a transformative user enablement and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer-centric environment where usage and retention are paramount.
Responsibilities:
- Positioning, Messaging & Market Intelligence
- Persona & Value Definition: Define ideal executive (VP/CTO) and technical user personas (Developer, SecOps Engineer, Team Lead), crafting clear, differentiated messaging that communicates both ROI (buyer) and usability (user).
- Competitive Strategy: Serve as the competitive intelligence expert, creating tactical battlecards and objection-handling narratives for the revenue teams.
- GTM Strategy & Execution: Lead the development and execution of holistic GTM plans for new products and features across all product stages, including upsells and cross-sells.
- Lifecycle Activation Management: Design the messaging, orchestration, and content for the automated campaigns (email/in-app) aimed at driving Activation Rate.
- Launch Success: Design campaigns and own the creation of all public-facing launch content (blogs, press releases, webinars) aimed at driving initial activation and building market excitement.
- Sales & Success Enablement: Develop and co-own the foundational sales toolkit (pitch decks, demo scripts, FAQs, collateral) to empower Sales to close deals, and enable Success teams on commercial value for new releases.
- Marketing Assets: Coordinate with Marketing to develop core revenue collateral, including solution datasheets and targeted campaign assets.
- Advocacy Generation: Proactively collaborate with CS to capture customer stories and successful outcomes, creating high-impact case studies and testimonials for external reference.
- Market Feedback Loop: Synthesize high-level market trends, competitive movements, and customer testimonials to inform and adjust the Product strategy.
- Performance Tracking: Define and monitor KPIs to track marketing campaign effectiveness and high-level trends in product adoption, customer usage, and retention.
- Strategic Reporting: Provide regular reports to management, interpreting the commercial success of market initiatives based on adoption data (sourced from the PSM) to refine messaging and GTM strategy.
Qualifications:
- Minimum 4+ years of experience in a B2B SaaS Product Marketing role.
- Demonstrable track record of executing end-to-end GTM strategies and building sales enablement programs.
- Exceptional copywriting skills and the ability to translate technical features into clear, compelling customer benefits.
Your career progression: At BlueOptima, we focus on building your skills and competencies to enable you to progress in your career. Using a clearly defined career framework, with objective goals and metrics, you will have full control over your future success. Next steps for this role could include Senior Product Marketer, Customer Marketing, Growth Marketing and Content Marketing.
Why join our team?
- Global team with a creative, innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee.
Benefits: 32 days of holidays (including...
Product Marketing Manager in London employer: BlueOptima
Contact Detail:
BlueOptima Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience in product marketing and how it aligns with the role at BlueOptima.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and any successful GTM strategies you've executed. We want to see how you can bring value to our team!
Show Off Your Copywriting Skills: Since exceptional copywriting is key for this role, include examples of your work that demonstrate your ability to translate technical jargon into compelling messaging. This will help us see your potential impact on our marketing efforts.
Be Data-Driven: We love numbers! When discussing your past experiences, include metrics that showcase your success in user engagement and retention. This will show us that you understand the importance of performance tracking in product marketing.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BlueOptima
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand BlueOptima's products and how they benefit users. Familiarise yourself with their unique selling points and be ready to discuss how you would communicate these effectively to different personas.
✨Prepare for Market Insights
Research current trends in the B2B SaaS market, especially related to software engineering. Be prepared to share your insights on how these trends could influence BlueOptima's product marketing strategies and user engagement efforts.
✨Craft Compelling Messaging Examples
Think of examples where you've successfully crafted messaging that resonates with both technical and executive audiences. Be ready to discuss how you would approach creating differentiated messaging for BlueOptima’s target personas.
✨Showcase Your GTM Strategy Experience
Be prepared to discuss your experience with go-to-market strategies. Highlight specific campaigns you've led, the challenges you faced, and how you measured success. This will demonstrate your ability to drive user activation and retention at BlueOptima.
