Head of Sales Development in London

Head of Sales Development in London

London Full-Time 70000 - 90000 £ / year (est.) Home office (partial)
BlueOptima

At a Glance

  • Tasks: Lead the sales development team to generate qualified meetings and drive performance.
  • Company: Join BlueOptima, a cutting-edge engineering intelligence platform trusted by top enterprises.
  • Benefits: Enjoy 32 days holiday, flexible remote work, and sponsored learning opportunities.
  • Other info: Pet-friendly office and vibrant team culture await you!
  • Why this job: Make a real impact in a growing field while leading a dynamic sales team.
  • Qualifications: 5+ years in B2B SaaS sales development with leadership experience required.

The predicted salary is between 70000 - 90000 £ per year.

BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We give CTOs, CIOs, and engineering leaders the objective data they need to measure software engineering productivity, prove AI ROI, and reduce delivery risk.

As demand for engineering intelligence grows, we are investing in dedicated commercial leadership with a Head of Sales Development. You will lead BlueOptima's outbound pipeline generation function, accountable for the volume, quality, and conversion of qualified meetings booked for the enterprise sales team. You will report directly to the CRO alongside the Head of Sales, Head of Marketing, and Head of Channel Partnerships.

What You Will Do

  • Lead weekly, monthly, and quarterly meeting targets across enterprise accounts in our core ICP including financial services, technology, and healthcare. Define and hold the standard for what a qualified meeting looks like.
  • Build and run the coaching cadence. You know each person's pipeline, their call quality, and what they need to improve. You use call intelligence, sequence data, and platform analytics daily to develop your team.
  • Partner with Marketing on target account prioritisation, outreach sequence quality, and campaign-to-meeting conversion. Establish the SLA between the SDR team and Marketing and own the outcome when conversion drops.
  • Identify and implement AI-driven process and tooling improvements that move performance meaningfully. Produce a weekly report to the CRO on attainment, leading indicators, and actions.

Key Responsibilities

  • Pipeline Generation: Own and deliver weekly, monthly, and quarterly meeting targets. Define and uphold the standard for qualified meetings.
  • Team Leadership: Directly manage, coach, and develop the SDR team. Run performance management and build a high-performing culture.
  • Cross-Functional Alignment: Partner with Marketing on target account lists and outreach sequences. Work with the Head of Sales to ensure seamless meeting handoffs.
  • Operations: Manage the team's data infrastructure and sales tech stack. Track leading indicators, report weekly to the CRO, and implement AI-driven process improvements.

Qualifications

  • 5+ years in B2B enterprise SaaS sales development, with at least two years leading an SDR team.
  • A track record of modernising an outbound motion using AI tools, conversation intelligence, and smarter sequencing to measurably lift conversion.
  • Deeply analytical. You act on data quickly rather than waiting for a monthly review.
  • Experience in financial services or regulated enterprise environments is a strong advantage.
  • Fluency across a modern sales tech stack, with the ability to get up to speed on BlueOptima's tools quickly and use them to coach from day one.
  • We are not looking for a maintenance-mode operator or someone who manages by process alone. We want a builder who is always looking for the next edge.

Additional Information

  • London HQ, 3 days in office, 2 remote
  • 32 days holiday including bank holidays
  • Annual leave purchase up to 10 extra days
  • 12 weeks paid maternity and paternity leave
  • 4 weeks per year flexible remote working from anywhere
  • Work from home equipment allowance
  • Pet friendly office
  • Sponsored learning opportunities
  • Cycle to work scheme
  • Team socials

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!

Head of Sales Development in London employer: BlueOptima

At BlueOptima, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With our London HQ, employees enjoy a flexible working environment, generous holiday allowances, and opportunities for professional growth through sponsored learning. Join us to lead a high-performing sales development team in a company that values data-driven decision-making and empowers you to make a meaningful impact in the engineering intelligence space.

BlueOptima

Contact Details:

BlueOptima Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales Development in London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Head of Sales Development at BlueOptima, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including BlueOptima. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales Development. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Head of Sales Development in London

B2B Enterprise SaaS Sales Development
Team Leadership
Coaching and Development
Pipeline Generation
Data Analysis
AI Tools Implementation
Conversation Intelligence

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for BlueOptima:When writing your cover letter, make sure to tailor your message specifically for BlueOptima. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at BlueOptima

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BlueOptima that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BlueOptima that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with BlueOptima’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.