At a Glance
- Tasks: Lead marketing strategy and execution to drive revenue through innovative campaigns.
- Company: Join BlueOptima, a trusted engineering intelligence platform for top global enterprises.
- Benefits: Enjoy 32 days holiday, flexible remote work, and sponsored learning opportunities.
- Other info: Dynamic role with direct access to the CRO and significant decision-making power.
- Why this job: Make a real impact in enterprise tech by driving marketing-sourced pipeline.
- Qualifications: 8+ years in B2B marketing, strong HubSpot skills, and experience in enterprise SaaS.
The predicted salary is between 80000 - 100000 £ per year.
BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We give CTOs, CIOs, and engineering leaders the objective data they need to measure software engineering productivity, prove AI ROI, and reduce delivery risk.
This is a senior marketing hire reporting directly to the CRO. You will own the full marketing function including strategy, budget, campaign execution, and pipeline contribution. Your primary accountability is marketing-sourced pipeline. Not impressions, not MQL volume for its own sake, but discovery meetings that turn into revenue.
You will have direct access to the CRO, full ownership of the marketing budget, and the ability to make decisions and move fast without layers of approval. You will manage a content manager, work with external creative support, and partner closely with our sales development and account executive teams to run a joined-up go-to-market motion. You will also work with RevOps to make sure HubSpot, lead scoring, and attribution are working the way they should.
This is a hands-on role. You will be setting strategy and executing it yourself. If you are looking for a role where you brief agencies and review decks, this is not it.
What You Will Be Responsible For:
- Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
- Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
- Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
- Running the webinar programme from topic selection through to post-event follow-up
- Planning and delivering a field marketing and executive event programme
- Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
- Briefing and managing content and social support to deliver the creative and social layer of each campaign
- Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time
Qualifications What We Are Looking For:
- You will have at least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS.
- You have owned a pipeline number before and you are comfortable being held to one.
- You know the difference between a marketing qualified lead and a real buying signal and you build programmes around that distinction.
- You are strong on HubSpot. Not at an admin level but at a level where you can look at a lead scoring model, a routing workflow, or an attribution report and know immediately whether it is set up correctly.
- You understand how long enterprise deals take to close and you build your campaigns accordingly.
- You are a good writer and a good briefer. The campaigns we run are research-led and content-heavy.
- Experience in developer tooling, DevOps, cybersecurity, or any SaaS product sold to engineering leadership is a genuine advantage.
What We Are Not Looking For:
- Someone who has spent their career in high-velocity SMB or product-led growth environments will find this role a difficult adjustment.
- We are also not looking for someone who leads with brand. Brand matters but it is not the job. The job is pipeline.
What Success Looks Like:
After twelve months you will have delivered the marketing-sourced pipeline target, improved MQL to meeting conversion meaningfully, executed four major campaigns with measurable pipeline contribution, and built a marketing motion that the sales team trusts and relies on.
Additional Information Benefits we offer:
- London HQ, 3 days in office, 2 remote
- 32 days holiday including bank holidays
- Annual leave purchase up to 10 extra days
- 12 weeks paid maternity and paternity leave
- 4 weeks per year flexible remote working from anywhere
- Work from home equipment allowance
- Pet friendly office
- Sponsored learning opportunities
- Cycle to work scheme
- Team socials
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
Director of Demand Generation in London employer: BlueOptima
BlueOptima is an exceptional employer that fosters a culture of transparency, collaboration, and accountability, making it an ideal place for ambitious individuals seeking meaningful work. With a strong emphasis on employee growth and autonomy, team members are encouraged to learn and improve while contributing to high-performance goals. Located in the vibrant city of London, employees benefit from a diverse and inclusive environment, with opportunities to engage with colleagues from various backgrounds and cultures.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BlueOptima and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BlueOptima are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BlueOptima on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BlueOptima. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Demand Generation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BlueOptima. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BlueOptima:Show us that you’ve done your homework! In your application, briefly mention what you admire about BlueOptima’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BlueOptima
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BlueOptima will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BlueOptima, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
