Head of Demand Generation

BlueOptima is at the forefront of providing data-driven solutions to enable software engineering efficiency. Our mission is to empower organisations to deliver high-quality software efficiently and sustainably. As we expand our reach and impact, we’re looking for a dynamic and innovative Head of Demand Generation to lead and drive our marketing efforts.

We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 110 individuals from more than 20 different countries.

Location: London
Department – Marketing

Job Description

The Head of Demand Generation will be pivotal in shaping BlueOptima’s marketing strategy and driving scalable growth. This leader will collaborate closely with the Sales Development Representative (SDR) and outbound sales functions to create and execute demand-generation initiatives that attract, engage, and convert target audiences into high-quality leads and opportunities.

Key Responsibilities:

1. Develop and implement a comprehensive demand generation strategy aligned with company goals and sales targets.
2. Identify and prioritise key marketing channels to maximise lead acquisition and nurture conversion rates.

Campaign Management:

1. Plan, execute, and optimise multi-channel marketing campaigns, including email marketing, paid media, content marketing, webinars, and events.
2. Leverage data analytics to track, measure, and optimise the effectiveness of campaigns.

Collaboration and Alignment:

1. Partner closely with SDRs and outbound sales teams to ensure seamless lead handoffs and follow-ups.
2. Align marketing campaigns with sales objectives and feedback to refine targeting and messaging.

Lead Generation and Nurturing:

1. Design and manage lead scoring and nurturing programs to improve the quality of leads passed to sales.
2. Monitor and enhance the performance of inbound and outbound marketing funnels.

Technology and Tools:

1. Oversee the implementation and utilisation of marketing technologies (e.g., CRM, marketing automation platforms).
2. Continuously assess and refine the MarTech stack for improved efficiency and effectiveness.

Leadership and Team Building:

1. Build and grow, then lead and mentor the demand generation team, fostering a culture of innovation and accountability.
2. Collaborate cross-functionally to amplify the impact of marketing initiatives.

Qualifications

1. Proven experience in demand generation or a related marketing leadership role, ideally in the SaaS or tech industry.
2. Strong understanding of B2B marketing, sales processes, and revenue generation.
3. Hands-on experience with CRM (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo).
4. Excellent analytical skills and a data-driven approach to decision-making.
5. Exceptional communication and collaboration skills.

Additional Information

Why join our team?
Culture and Growth:

1. Global team with a creative, innovative and welcoming mindset.
2. Rapid career growth and opportunity to be an outstanding and visible contributor to the company’s success.
3. Freedom to create your own success story in a high performance environment.
4. Training programs and Personal Development Plans for each employee.
5. 32 days of holidays (including bank holidays).
6. Work from Home Equipment allowance.
7. Flexible Work from Home – 2 days remote a week.
8. Flexible Work from Long Distance – 4 weeks a year.
9. 12 Weeks Paid Maternity and Paternity Leave.
10. Pet friendly office.
11. Sponsored Learning Opportunities.
12. Team Socials.
13. Annual Leave purchase (up to 5 extra days).

Salary: Base £75K – £92K GBP (Based on Experience), OTE up to £15K.

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