At a Glance
- Tasks: Lead innovative marketing strategies and campaigns to elevate our brand.
- Company: Join a fast-growing, friendly team at Cotswold Farm Park.
- Benefits: Competitive salary, career growth, and a chance to make a real impact.
- Other info: Office-based role with a supportive team culture.
- Why this job: Be at the forefront of marketing in a dynamic environment.
- Qualifications: Proven B2C marketing experience and strong stakeholder management skills.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking a driven, creative and analytical individual to join us as a Marketing Manager. With an innovative approach to developing and delivering sales and marketing strategies across multiple revenue streams, you will play a key role in taking our brand to the next level.
You will be embedded at the heart of the business, working closely with the wider management team to deliver all sales and marketing activity, as well as developing and implementing our digital strategy. This is a hands-on position, leading a small marketing function comprising an in-house content creator and a network of external agencies. You will oversee activity, reporting, planning and performance across all channels. It is an excellent opportunity for a self-starter who is motivated to make a meaningful impact and join a company where you can grow, be yourself, and take real ownership of your role.
As this is a broad role, we expect you to bring a high level of specialist and technical expertise across multiple areas, alongside the ability to oversee delivery through your team and external partners.
Key Responsibilities- Deliver marketing strategies and brand awareness campaigns.
- Support the budgeting process by accurately forecasting marketing and content investment to translate strategy into measurable results.
- Ensure all guest communications are of the highest quality, utilising all channels to maximise exposure and generate new business.
- Manage multiple campaigns across different revenue streams and channels, building strong internal and external relationships to influence outcomes and drive results.
- Oversee the production of creative assets, including large-format print, with experience in Adobe Creative Suite preferred.
- Translate business strategy into actionable sales plans.
- Collaborate with multiple stakeholders to develop and implement integrated sales and marketing strategies across key revenue streams (including ticketing, holidays, retail, food and beverage, media and corporate).
- Analyse and report on marketing, sales, media and content performance, and their impact on the business.
- Develop and deliver the digital strategy, focusing on continuous improvement of the user experience and maximising sales through digital commerce channels.
- Work closely with internal teams and external partners to optimise performance across key revenue streams, particularly ticketing and holidays.
- Proven experience in a high-volume B2C marketing role.
- Experience delivering sales and marketing strategies within the hospitality, attractions or leisure sectors.
- Strong stakeholder management skills, with the ability to build effective relationships.
- Experience in setting objectives and making strategic decisions based on data, market trends and insight.
- Strong commercial awareness.
- A proactive, self-starting approach with a strong commercial and sales mindset.
- Excellent sales skills and understanding of sales processes, including upselling.
- Strong written and verbal communication skills.
- Recent experience managing and developing marketing team members, including performance management and development planning.
We are looking for someone who is keen to join a fast-growing business and make a significant impact within a small, friendly team. Please submit your CV along with a cover letter outlining how this role aligns with your career ambitions, as well as your salary expectations.
This is an office-based position, working five days per week at Cotswold Farm Park (GL54 5FL).
Senior Marketing Manager — Growth & Digital (Maternity) in Cheltenham employer: BlueGreen Alliance Inc
Join a dynamic and innovative team at Cotswold Farm Park, where your creativity and analytical skills will thrive in a supportive and collaborative environment. As a Senior Marketing Manager, you'll have the opportunity to lead impactful marketing strategies while working closely with a passionate team dedicated to growth and excellence. With a focus on employee development and a culture that values individuality, this role offers a unique chance to make a meaningful contribution in the heart of the beautiful Cotswolds.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager — Growth & Digital (Maternity) in Cheltenham
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Senior Marketing Manager gig.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven growth and delivered successful marketing strategies. We want to see your creativity and analytical skills in action!
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their vibe. Research their brand and think about how your experience aligns with their goals. This shows you’re genuinely interested and ready to make an impact.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Cotswold Farm Park.
We think you need these skills to ace Senior Marketing Manager — Growth & Digital (Maternity) in Cheltenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2C marketing and any relevant achievements in the hospitality or leisure sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how this role fits into your career ambitions and what you can bring to our team. Be genuine and let your personality come through – we love to see the real you!
Showcase Your Digital Savvy:Since digital strategy is key for us, make sure to highlight any experience you have in developing and implementing digital marketing strategies. Share specific examples of how you've maximised sales through digital channels – we’re all about results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at BlueGreen Alliance Inc
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing strategies, especially in the B2C sector. Be ready to discuss how you've successfully implemented campaigns in the past and how you can apply that experience to this role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of how you've analysed performance metrics and adjusted strategies accordingly. This will demonstrate your ability to translate insights into actionable plans.
✨Highlight Team Leadership Experience
Since this role involves managing a small team, be sure to share your experiences in leading and developing team members. Discuss specific instances where you've motivated your team to achieve goals or improved their performance.
✨Understand the Digital Landscape
Familiarise yourself with current digital marketing trends and tools, particularly those relevant to the hospitality and leisure sectors. Be prepared to discuss how you would enhance the user experience and maximise sales through digital channels.
